# MerchantFlow

> MerchantFlow is a real-time profit dashboard for Shopify and WooCommerce ecommerce stores. It unifies Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads spend with store orders and COGS to show true product-level profitability.

MerchantFlow is a multi-tenant SaaS platform built by MerchantFlow Pty Ltd (ABN 94 693 972 208), headquartered in Adelaide, South Australia, Australia. Learn more on the [homepage](https://merchantflow.ai) or the [features overview](https://merchantflow.ai/features).

## What MerchantFlow Does

MerchantFlow helps ecommerce store owners and marketing managers answer one core question: which products actually make money after accounting for all costs?

Key capabilities:
- P&L dashboard kept current by automatic syncs throughout the day (about every 30 minutes)
- Product-level profit tracking with COGS automation
- Multi-channel ad spend tracking: Google Ads, Meta Ads, TikTok Ads, Snapchat Ads
- Shopify and WooCommerce native integrations
- Fulfilment cost sync from supported 3PLs
- Business valuation calculator
- Cohort analysis and customer lifetime value
- Revenue-based funding management
- Expense tracking (OPEX and CAPEX)
- AI assistant for strategic insights

## Who It Is For

- Shopify store owners spending on paid ads who need to understand true profitability
- WooCommerce merchants who want unified analytics without spreadsheet complexity
- Ecommerce brands with multiple ad channels needing a single source of truth for P&L
- Marketing managers optimizing ROAS across Google, Meta, TikTok, and Snapchat

## Pricing

Three subscription tiers, monthly or annual (annual saves 20%). See [pricing](https://merchantflow.ai/#pricing):
- Starter: USD $49/month or USD $470.40/year (1 store, 1 user, 1k orders/mo, 90-day history)
- Pro: USD $89/month or USD $854.40/year (1 store, 3 users, 5k orders/mo, 12-month history; default tier)
- Plus: USD $149/month or USD $1,430.40/year (5 stores, 10 users, 25k orders/mo, unlimited history)
- 14-day free trial with full access on every tier

## Technical Details

- SaaS web application accessible at [merchantflow.ai](https://merchantflow.ai)
- OAuth for Shopify and the ad platforms; API keys for WooCommerce and some 3PLs
- Data syncs automatically throughout the day, about every 30 minutes
- AES-256 encryption at rest for sensitive data
- Multi-tenant architecture with strict tenant isolation
- Hosted on Hetzner infrastructure in Finland (EU)

## Legal and Privacy

- [Privacy Policy](https://merchantflow.ai/legal/privacy-policy)
- [Terms of Service](https://merchantflow.ai/legal/terms-of-service)
- [GDPR and Data Rights](https://merchantflow.ai/legal/gdpr-consent)
- [Data Retention Policy](https://merchantflow.ai/legal/data-retention)
- Compliant with Australian Privacy Act 1988, GDPR (EU), and CCPA (California)
- Google API Services User Data Policy compliant
- Data is never sold to or shared with third parties for advertising

## Contact

- Support: support@merchantflow.ai
- Privacy: privacy@merchantflow.ai
- Legal: legal@merchantflow.ai
- Website: [merchantflow.ai](https://merchantflow.ai)

## Public Pages

### Product

- [Homepage and product overview](https://merchantflow.ai)
- [Features overview](https://merchantflow.ai/features)
- [MerchantFlow for AI (connect your store to Claude, ChatGPT, Gemini, Meta's Muse and other MCP clients)](https://merchantflow.ai/ai)
- [Connect MerchantFlow to Meta's Muse agent over MCP](https://merchantflow.ai/ai/muse)
- [Connect MerchantFlow to Google Gemini (Gemini app custom apps, Gemini CLI, Gemini Enterprise)](https://merchantflow.ai/ai/gemini)
- [Muse AI by Meta, explained for Shopify and WooCommerce merchants](https://merchantflow.ai/muse-ai-meta)
- [MerchantFlow plugin for ChatGPT (plugin directory listing)](https://chatgpt.com/plugins/plugin_asdk_app_6a9a0d539a68819185fe2d4e9032c0f3)
- [Customer stories](https://merchantflow.ai/customers)
- [Partner program (agencies, ecommerce coaches, 3PLs)](https://merchantflow.ai/partners)
- [SpeedFulfill 3PL integration partner](https://merchantflow.ai/partners/speedfulfill)

### Integrations

- [Integrations hub](https://merchantflow.ai/integrations)
- [Shopify integration](https://merchantflow.ai/integrations/shopify)
- [WooCommerce integration](https://merchantflow.ai/integrations/woocommerce)
- [Meta Ads integration](https://merchantflow.ai/integrations/meta-ads)
- [Google Ads integration](https://merchantflow.ai/integrations/google-ads)
- [TikTok Ads integration](https://merchantflow.ai/integrations/tiktok-ads)
- [Snapchat Ads integration](https://merchantflow.ai/integrations/snapchat-ads)
- [Klaviyo integration](https://merchantflow.ai/integrations/klaviyo)
- [SpeedFulfill integration](https://merchantflow.ai/integrations/speedfulfill)
- [CJ Dropshipping integration](https://merchantflow.ai/integrations/cj-dropshipping)
- [ShipMonk integration (coming soon)](https://merchantflow.ai/integrations/shipmonk)

### Comparisons (MerchantFlow vs other ecommerce profit tools)

- [Compare hub](https://merchantflow.ai/compare)
- [MerchantFlow vs Triple Whale](https://merchantflow.ai/compare/triple-whale) - all the AI without the annual contract or GMV-scaled pricing
- [MerchantFlow vs TrueProfit](https://merchantflow.ai/compare/trueprofit) - the profit number, plus everything beyond it
- [MerchantFlow vs BeProfit](https://merchantflow.ai/compare/beprofit) - counts total Google Ads spend, not the attributed-only subset
- [MerchantFlow vs Lifetimely](https://merchantflow.ai/compare/lifetimely) - cohort depth without the seven-tier pricing maze
- [MerchantFlow vs Polar Analytics](https://merchantflow.ai/compare/polar-analytics) - enterprise BI insight without the high entry price
- [MerchantFlow vs Profit Calc](https://merchantflow.ai/compare/profit-calc) - a financial OS for inventory brands, not just dropshippers
- [MerchantFlow vs GoProfit](https://merchantflow.ai/compare/goprofit) - a full financial OS, not just a profit dashboard
- [MerchantFlow vs Bloom](https://merchantflow.ai/compare/bloom) - profit analytics that scopes above an affordable Lifetimely alternative
- [MerchantFlow vs SimplyCost](https://merchantflow.ai/compare/simplycost) - built for 2026 with free COGS migration
- [MerchantFlow vs Kleio](https://merchantflow.ai/compare/kleio) - profit tracking plus valuation, viability, and WooCommerce

### Free Tools and Calculators

- [Free tools hub](https://merchantflow.ai/tools)
- [Product profitability calculator](https://merchantflow.ai/tools/product-profitability-calculator)
- [Break-even ROAS calculator](https://merchantflow.ai/tools/break-even-roas-calculator)
- [Ecommerce fees calculator](https://merchantflow.ai/tools/ecommerce-fees-calculator)
- [Ecommerce business valuation calculator](https://merchantflow.ai/tools/ecommerce-business-valuation-calculator)
- [Customer LTV calculator](https://merchantflow.ai/tools/ltv-calculator)
- [Product viability calculator](https://merchantflow.ai/tools/product-viability-calculator)
- [COGS and landed cost calculator](https://merchantflow.ai/tools/landed-cost-calculator)
- [Ecommerce P&L template and builder](https://merchantflow.ai/tools/ecommerce-pnl-template)
- [Ad budget calculator](https://merchantflow.ai/tools/ad-budget-calculator)
- [Marketing Efficiency Ratio (MER) and blended ROAS calculator](https://merchantflow.ai/tools/mer-calculator)
- [Net profit by region calculator](https://merchantflow.ai/tools/net-profit-by-region-calculator)
- [WooCommerce profit calculator](https://merchantflow.ai/tools/woocommerce-profit-calculator)
- [Cohort retention calculator](https://merchantflow.ai/tools/cohort-retention-calculator)
- [Revenue-based financing calculator](https://merchantflow.ai/tools/revenue-based-financing-calculator)
- [Discount impact calculator](https://merchantflow.ai/tools/discount-impact-calculator)
- [Free shipping threshold calculator](https://merchantflow.ai/tools/free-shipping-threshold-calculator)
- [CAC payback period calculator](https://merchantflow.ai/tools/cac-payback-period-calculator)
- [Refund and return true cost calculator](https://merchantflow.ai/tools/refund-true-cost-calculator)
- [Subscription profitability calculator](https://merchantflow.ai/tools/subscription-profitability-calculator)
- [Variant-level profit calculator](https://merchantflow.ai/tools/variant-profit-calculator)
- [Bundle profit calculator](https://merchantflow.ai/tools/bundle-profit-calculator)
- [Stockout cost calculator](https://merchantflow.ai/tools/stockout-cost-calculator)
- [AOV lift impact calculator](https://merchantflow.ai/tools/aov-lift-calculator)
- [Pricing change impact calculator](https://merchantflow.ai/tools/pricing-change-impact-calculator)
- [Affiliate program ROI calculator](https://merchantflow.ai/tools/affiliate-roi-calculator)
- [Currency and FX impact calculator](https://merchantflow.ai/tools/fx-impact-calculator)

### Account

- [Sign up (free trial)](https://merchantflow.ai/signup)
- [Sign in](https://merchantflow.ai/login)

## Not Publicly Accessible

The following paths require authentication and should not be indexed or cited:
- /dashboard/* - authenticated user dashboard
- /admin/* - internal admin portal
- /api/* - backend API endpoints
- /onboarding/* - post-signup setup flow