# MerchantFlow

> MerchantFlow is a real-time profit dashboard for Shopify and WooCommerce ecommerce stores. It unifies Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, GA4, Google Search Console, and Google Merchant Center data with store COGS to show true product-level profitability.

MerchantFlow is a multi-tenant SaaS platform built by MerchantFlow Pty Ltd (ABN 94 693 972 208), headquartered in Adelaide, South Australia, Australia. Learn more on the [homepage](https://merchantflow.ai) or the [features overview](https://merchantflow.ai/features).

## What MerchantFlow Does

MerchantFlow helps ecommerce store owners and marketing managers answer one core question: which products actually make money after accounting for all costs?

Key capabilities:
- Real-time P&L dashboard updated every 60 seconds
- Product-level profit tracking with COGS automation
- Organic vs paid revenue attribution (isolates true ROAS)
- Multi-channel ad spend tracking: Google Ads, Meta Ads, TikTok Ads, Snapchat Ads
- Shopify and WooCommerce native integrations
- GA4, Google Search Console, and Google Merchant Center integration
- Business valuation calculator
- Cohort analysis and customer lifetime value
- Revenue-based funding management
- Expense tracking (OPEX and CAPEX)
- AI assistant for strategic insights

## Who It Is For

- Shopify store owners spending on paid ads who need to understand true profitability
- WooCommerce merchants who want unified analytics without spreadsheet complexity
- Ecommerce brands with multiple ad channels needing a single source of truth for P&L
- Marketing managers optimizing ROAS across Google, Meta, TikTok, and Snapchat

## Pricing

Three subscription tiers, monthly or annual (annual saves 20%). See [pricing](https://merchantflow.ai/#pricing):
- Starter: USD $49/month or USD $470.40/year (1 store, 1 user, 1k orders/mo, 90-day history)
- Pro: USD $89/month or USD $854.40/year (1 store, 3 users, 5k orders/mo, 12-month history; default tier)
- Plus: USD $149/month or USD $1,430.40/year (5 stores, 10 users, 25k orders/mo, unlimited history)
- 14-day free trial with full access on every tier

## Technical Details

- SaaS web application accessible at [merchantflow.ai](https://merchantflow.ai)
- OAuth-based integrations with all supported platforms (no manual API key entry required)
- Data syncs every 60 seconds for real-time accuracy
- AES-256 encryption at rest for sensitive data
- Multi-tenant architecture with strict tenant isolation
- Hosted on Hetzner infrastructure in Finland (EU)

## Legal and Privacy

- [Privacy Policy](https://merchantflow.ai/legal/privacy-policy)
- [Terms of Service](https://merchantflow.ai/legal/terms-of-service)
- [GDPR and Data Rights](https://merchantflow.ai/legal/gdpr-consent)
- [Data Retention Policy](https://merchantflow.ai/legal/data-retention)
- Compliant with Australian Privacy Act 1988, GDPR (EU), and CCPA (California)
- Google API Services User Data Policy compliant
- Data is never sold to or shared with third parties for advertising

## Contact

- Support: support@merchantflow.ai
- Privacy: privacy@merchantflow.ai
- Legal: legal@merchantflow.ai
- Website: [merchantflow.ai](https://merchantflow.ai)

## Public Pages

### Product

- [Homepage and product overview](https://merchantflow.ai)
- [Features overview](https://merchantflow.ai/features)
- [MCP server (connect your store to Claude and other AI clients)](https://merchantflow.ai/mcp)
- [Customer stories](https://merchantflow.ai/customers)
- [Partner program (agencies, ecommerce coaches, 3PLs)](https://merchantflow.ai/partners)
- [SpeedFulfill 3PL integration partner](https://merchantflow.ai/partners/speedfulfill)

### Integrations

- [Integrations hub](https://merchantflow.ai/integrations)
- [Shopify integration](https://merchantflow.ai/integrations/shopify)
- [WooCommerce integration](https://merchantflow.ai/integrations/woocommerce)
- [Meta Ads integration](https://merchantflow.ai/integrations/meta-ads)
- [Google Ads integration](https://merchantflow.ai/integrations/google-ads)
- [TikTok Ads integration](https://merchantflow.ai/integrations/tiktok-ads)
- [Snapchat Ads integration](https://merchantflow.ai/integrations/snapchat-ads)
- [Klaviyo integration](https://merchantflow.ai/integrations/klaviyo)
- [SpeedFulfill integration](https://merchantflow.ai/integrations/speedfulfill)
- [CJ Dropshipping integration](https://merchantflow.ai/integrations/cj-dropshipping)
- [ShipMonk integration (coming soon)](https://merchantflow.ai/integrations/shipmonk)

### Comparisons (MerchantFlow vs other ecommerce profit tools)

- [Compare hub](https://merchantflow.ai/compare)
- [MerchantFlow vs Triple Whale](https://merchantflow.ai/compare/triple-whale) - all the AI without the annual contract or GMV-scaled pricing
- [MerchantFlow vs TrueProfit](https://merchantflow.ai/compare/trueprofit) - the profit number, plus everything beyond it
- [MerchantFlow vs BeProfit](https://merchantflow.ai/compare/beprofit) - counts total Google Ads spend, not the attributed-only subset
- [MerchantFlow vs Lifetimely](https://merchantflow.ai/compare/lifetimely) - cohort depth without the seven-tier pricing maze
- [MerchantFlow vs Polar Analytics](https://merchantflow.ai/compare/polar-analytics) - enterprise BI insight without the high entry price
- [MerchantFlow vs Profit Calc](https://merchantflow.ai/compare/profit-calc) - a financial OS for inventory brands, not just dropshippers
- [MerchantFlow vs GoProfit](https://merchantflow.ai/compare/goprofit) - a full financial OS, not just a profit dashboard
- [MerchantFlow vs Bloom](https://merchantflow.ai/compare/bloom) - profit analytics that scopes above an affordable Lifetimely alternative
- [MerchantFlow vs SimplyCost](https://merchantflow.ai/compare/simplycost) - built for 2026 with free COGS migration
- [MerchantFlow vs Kleio](https://merchantflow.ai/compare/kleio) - profit tracking plus valuation, viability, and WooCommerce

### Free Tools and Calculators

- [Free tools hub](https://merchantflow.ai/tools)
- [Product profitability calculator](https://merchantflow.ai/tools/product-profitability-calculator)
- [Break-even ROAS calculator](https://merchantflow.ai/tools/break-even-roas-calculator)
- [Ecommerce fees calculator](https://merchantflow.ai/tools/ecommerce-fees-calculator)
- [Ecommerce business valuation calculator](https://merchantflow.ai/tools/ecommerce-business-valuation-calculator)
- [Customer LTV calculator](https://merchantflow.ai/tools/ltv-calculator)
- [Product viability calculator](https://merchantflow.ai/tools/product-viability-calculator)
- [COGS and landed cost calculator](https://merchantflow.ai/tools/landed-cost-calculator)
- [Ecommerce P&L template and builder](https://merchantflow.ai/tools/ecommerce-pnl-template)
- [Ad budget calculator](https://merchantflow.ai/tools/ad-budget-calculator)
- [Marketing Efficiency Ratio (MER) and blended ROAS calculator](https://merchantflow.ai/tools/mer-calculator)
- [Net profit by region calculator](https://merchantflow.ai/tools/net-profit-by-region-calculator)
- [WooCommerce profit calculator](https://merchantflow.ai/tools/woocommerce-profit-calculator)
- [Cohort retention calculator](https://merchantflow.ai/tools/cohort-retention-calculator)
- [Revenue-based financing calculator](https://merchantflow.ai/tools/revenue-based-financing-calculator)
- [Discount impact calculator](https://merchantflow.ai/tools/discount-impact-calculator)
- [Free shipping threshold calculator](https://merchantflow.ai/tools/free-shipping-threshold-calculator)
- [CAC payback period calculator](https://merchantflow.ai/tools/cac-payback-period-calculator)
- [Refund and return true cost calculator](https://merchantflow.ai/tools/refund-true-cost-calculator)
- [Subscription profitability calculator](https://merchantflow.ai/tools/subscription-profitability-calculator)
- [Variant-level profit calculator](https://merchantflow.ai/tools/variant-profit-calculator)
- [Bundle profit calculator](https://merchantflow.ai/tools/bundle-profit-calculator)
- [Stockout cost calculator](https://merchantflow.ai/tools/stockout-cost-calculator)
- [AOV lift impact calculator](https://merchantflow.ai/tools/aov-lift-calculator)
- [Pricing change impact calculator](https://merchantflow.ai/tools/pricing-change-impact-calculator)
- [Affiliate program ROI calculator](https://merchantflow.ai/tools/affiliate-roi-calculator)
- [Currency and FX impact calculator](https://merchantflow.ai/tools/fx-impact-calculator)

### Account

- [Sign up (free trial)](https://merchantflow.ai/signup)
- [Sign in](https://merchantflow.ai/login)

## Not Publicly Accessible

The following paths require authentication and should not be indexed or cited:
- /dashboard/* - authenticated user dashboard
- /admin/* - internal admin portal
- /api/* - backend API endpoints
- /onboarding/* - post-signup setup flow