Calculators to help you understand your true profitability. No fluff, no hype, just clear insights into what's actually making or losing you money.
Calculate true product profitability after COGS, ad spend, platform fees, and refunds. See if you're actually making money or just generating revenue.
Calculate the exact ROAS you need to break even across different ad platforms. Understand the minimum ROAS required after all costs.
Calculate true platform and payment processing fees. Understand hidden costs from Shopify, WooCommerce, Stripe, PayPal, and refunds.
Calculate true product profit on WooCommerce after COGS, hosting, plugin costs, payment fees, and ad spend. See if your WooCommerce store is actually profitable.
Build an interactive 6-month profit and loss statement for your ecommerce business. Auto-calculates gross margin, EBITDA, and net profit with CSV export.
Calculate your blended ROAS and true marketing efficiency across Meta, Google, TikTok, and Snapchat. See your real MER beyond platform-reported numbers.
Estimate how much your ecommerce business is worth based on profit, growth trajectory, channel diversification, and retention metrics.
Calculate customer lifetime value and LTV:CAC ratio. Simple and advanced modes with retention decay modeling and payback period.
Score any product idea before you sell it. Get a viability score based on unit economics, ad costs, return rates, and market demand.
Calculate true landed cost per unit including manufacturing, freight, customs, warehousing, and packaging. See your real product cost.
Calculate how much to spend on ads across Meta, Google, TikTok, and Snapchat to hit your revenue target. Multi-channel budget allocation.
Visualize customer retention with an interactive cohort heatmap triangle. Calculate repeat purchase rates and LTV projections.
Estimate funding eligibility, monthly repayments, payback period, and effective APR for Shopify Capital, Clearco, and Wayflyer.
Most ecommerce founders run their businesses on gut feeling and vanity metrics. They know their revenue, they track their ROAS, and they watch their order counts. But when you ask them about profit, real actual profit after all costs, the answers get vague.
These calculators exist to give you a reality check. They strip away the complexity and show you the numbers that actually matter: Are you profitable? What's killing your margins? How much ROAS do you actually need to break even?
Use them to understand your business better. Then use MerchantFlow to track it all automatically, without spreadsheets, without guessing, and without hoping your math is right.
These calculators show you the problem. MerchantFlow solves it automatically by tracking product-level profitability in real time across your entire store.
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