3.1 Eligibility

You must:

• Be at least 18 years of age
• Have legal authority to enter into binding contracts
• Provide accurate and complete registration information
• Maintain the security of your account credentials

3.2 Account Security

You are responsible for:

• All activities under your account
• Maintaining confidentiality of passwords
• Notifying us immediately of unauthorized access at [email protected]
• Using strong passwords and enabling two-factor authentication when available

3.3 Team Access

Account owners may invite team members with specific roles (Admin, Member, Viewer). You are responsible for managing your team members' access and ensuring they comply with these Terms.

4.1 Pricing

MerchantFlow offers a single plan with two billing options:

• Monthly: USD $249/month
• Annual: USD $2,490/year (USD $209/month equivalent, saving 17%)
• Free Trial: 7-day free trial with full access

Current pricing is available at merchantflow.ai/pricing. Pricing is subject to change with 30 days' written notice.

4.2 Payment Terms

• Payments processed securely via Stripe
• Subscriptions auto-renew unless canceled before the renewal date
• Billing occurs on subscription anniversary date
• All fees are denominated in United States Dollars (USD). Except as required by Australian Consumer Law or other applicable legislation, no pro-rata refunds are provided for partial billing periods, whether you cancel at period end or immediately
• GST (Goods and Services Tax) applies for Australian customers where applicable

4.3 Failed Payments

If payment fails, we will attempt to charge your payment method up to 3 times. After failed payments:

• Account may be suspended after 7 days
• Account may be terminated after 30 days
• Data may be deleted after termination per our Data Retention Policy

4.4 Cancellation and Refund Policy

You may cancel your subscription at any time via Settings → Billing or by contacting support. You have two options:

• Cancel at period end: You retain access until the end of your current billing period. No refund is issued.
• Cancel immediately: Your access ends right away. No pro-rata or partial refund is issued for any unused time remaining in your billing period.

Your rights under the Australian Consumer Law (including statutory consumer guarantees) are not affected by this policy. Except as required by the Australian Consumer Law or other applicable legislation, no pro-rata refunds are provided for unused subscription time. By subscribing, you acknowledge and agree to this policy.

5.1 Permitted Use

You may use MerchantFlow to:

• Analyze your own ecommerce business data
• Connect platforms you own or have authorized access to
• Generate reports for internal business purposes
• Export your data

5.2 Prohibited Activities

You may NOT:

• Connect accounts or platforms you do not own or have authorization to access
• Reverse engineer, decompile, or attempt to extract source code
• Use the Service to violate any laws or regulations
• Resell, sublicense, or share account access beyond authorized team members
• Use automated tools to scrape or extract data beyond normal API usage
• Interfere with or disrupt the Service or connected servers/networks
• Upload malicious code, viruses, or harmful content
• Impersonate others or misrepresent your affiliation
• Attempt to access other tenants' data or bypass tenant isolation

5.3 Integration Compliance

You must comply with the terms of service of all connected platforms (Google, Shopify, Meta, Snapchat, TikTok, etc.). Violations of third-party terms may result in account suspension.

5.4 Permissions and Consents

You are solely responsible for obtaining all necessary permissions, authorizations, and consents required to connect stores, advertising accounts, analytics sources, and any other third-party systems to the Service. You represent and warrant that you have the legal right to access and share data from each connected platform.

6.1 Transactional Communications

By creating an account, you acknowledge and agree that MerchantFlow will send you transactional and service-related communications necessary for the operation of your account. These include:

• Account security alerts
• Billing notifications and payment confirmations
• Integration status updates (sync failures, disconnections, credential expiry)
• Service disruptions, maintenance windows, and incident updates
• Regulatory or legal notices required by law
• Responses to support requests
• Onboarding guidance for features you have activated
• Performance summaries and anomaly alerts you have configured
• Data export and account deletion confirmations

Transactional communications cannot be opted out of while you maintain an active account. These messages are required to fulfill our contractual obligations to you, protect the security of your account, and comply with applicable law. Under the Australian Spam Act 2003, these messages are not classified as commercial electronic messages because their dominant purpose is facilitating or confirming a commercial transaction or providing factual information about your account.

6.2 Marketing Communications

By creating an account, you consent to receiving marketing and product communications from MerchantFlow, including product announcements, feature releases, usage tips, surveys, and promotional offers.

You may withdraw consent and opt out of marketing communications at any time by:

• Clicking the "Unsubscribe" link in any marketing email
• Updating your preferences in Settings → Notifications
• Emailing [email protected]

We will process opt-out requests within 5 business days. Opting out of marketing communications does not affect your receipt of transactional communications.

6.3 Communication Channels

All communications described in this section are delivered via email to the address associated with your account, and/or via in-app notifications within the MerchantFlow dashboard.

7.1 Your Data

You retain all rights to your business data. We do not claim ownership of your data. See our Privacy Policy for details on data handling, storage, and security.

7.2 Data Usage

We use your data solely to:

• Provide the Service and calculate analytics
• Improve Service features and performance
• Provide customer support

We will never sell your data or use it for advertising purposes.

7.3 Data Security

We implement industry-standard technical and organizational safeguards, including multi-tenant database isolation, two-factor authentication, and role-based access controls. However, no system is 100% secure. See our Privacy Policy for full details.

7.4 Data Deletion

Upon account termination, your data will be removed from active systems within 30 days where practicable. Residual copies may remain in backups for a limited period. Certain records may be retained where required for legal, compliance, tax, security, or legitimate business purposes. See our Data Retention Policy.

8.1 Our Rights

MerchantFlow owns all rights, title, and interest in the Service, including:

• Software, code, and algorithms
• User interface and design
• Trademarks, logos, and branding
• Documentation and content

8.2 License Grant

We grant you a limited, non-exclusive, non-transferable, revocable license to use the Service for your internal business purposes during your active subscription term.

8.3 Feedback

If you provide feedback, suggestions, or ideas, we may use them without compensation or attribution to improve the Service.

9.1 Uptime

We strive for high availability but do not guarantee uninterrupted service. Unless separately agreed in writing, no service level agreement (SLA) applies. Scheduled maintenance will be communicated in advance when possible.

9.2 Service Changes

We may:

• Modify features or functionality with reasonable notice
• Add or remove integrations
• Update pricing with 30 days' notice
• Discontinue the Service with 90 days' notice

9.3 Third-Party Dependencies

The Service depends on third-party APIs (Google, Shopify, Meta, Snapchat, TikTok). We are not responsible for outages, rate limits, or breaking changes to these external services.

9.4 Beta and Early Access Features

We may offer beta, pilot, or early access features. These features:

• May be incomplete, unstable, or subject to change without notice
• May be modified or withdrawn at any time
• Are provided without service levels or warranties of any kind
• Should not be relied upon for production or critical business use

Use of beta features is at your own risk. We may discontinue any beta feature without liability to you.

10.1 Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, TO THE MAXIMUM EXTENT PERMITTED BY LAW. WE DISCLAIM ALL WARRANTIES INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. NOTHING IN THESE TERMS EXCLUDES, RESTRICTS, OR MODIFIES ANY CONSUMER GUARANTEE UNDER THE AUSTRALIAN CONSUMER LAW.

10.2 Analytics and Financial Data Disclaimer

MerchantFlow provides software and analytics tools only, and does not provide financial, accounting, tax, legal, investment, or business advice. Analytics, financial calculations, valuations, profit and loss figures, and reports provided by the Service are for informational purposes only and should not be relied upon as the sole basis for financial, tax, or business decisions. We do not guarantee the accuracy, completeness, or timeliness of any data, metrics, or calculations displayed within the Service. Data is sourced from third-party integrations and may be subject to delays, errors, or discrepancies beyond our control. You should independently verify any data before making material business decisions.

10.3 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, MERCHANTFLOW SHALL NOT BE LIABLE FOR:

• Indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, data, or business opportunities
• Service interruptions or data loss
• Third-party actions or integration failures

OUR TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID IN THE 12 MONTHS PRECEDING THE CLAIM. NOTHING IN THIS SECTION EXCLUDES, RESTRICTS, OR MODIFIES ANY RIGHT OR REMEDY, OR ANY GUARANTEE, WARRANTY, OR OTHER TERM OR CONDITION IMPLIED OR IMPOSED BY ANY LEGISLATION WHICH CANNOT LAWFULLY BE EXCLUDED OR LIMITED, INCLUDING THE AUSTRALIAN CONSUMER LAW.

10.4 Indemnification

You agree to indemnify and hold harmless MerchantFlow from any claims, damages, or expenses arising from:

• Your breach of these Terms
• Your misuse of the Service or any unlawful conduct in connection with it
• Your violation of third-party rights or intellectual property
• Unauthorized or unlawful connection of third-party accounts or platforms
• Any claim arising from data or content you provide through the Service

11.1 By You

You may terminate your account at any time via Settings → Delete Account or by contacting [email protected].

11.2 Suspension

We may suspend your access to the Service immediately, without prior notice, where reasonably necessary to:

• Protect platform security or prevent data leakage
• Respond to abuse, fraud, or suspected unauthorized access
• Address API provider issues or third-party platform requirements
• Comply with law, regulation, or court order

We will notify you of the suspension and the reason as soon as reasonably practicable and will restore access once the issue is resolved, unless termination is warranted.

11.3 Termination by Us

We may terminate your account if:

• You violate these Terms
• Your payment fails and remains unresolved
• You engage in fraudulent activity
• Required by law or regulatory authorities
• You abuse the Service or harm other users

11.4 Effect of Termination

Upon termination:

• Your access will be immediately revoked
• OAuth connections to third-party services will be disconnected
• Data will be removed from active systems within 30 days where practicable, subject to our Data Retention Policy
• No refunds or pro-rata credits for unused subscription time (except as required by law)

12.1 Informal Resolution

Before filing a formal claim, contact us at [email protected] to attempt informal resolution. We will endeavor to respond within 14 business days.

12.2 Governing Law

These Terms are governed by the laws of South Australia, Australia, without regard to conflict of law principles.

12.3 Jurisdiction

Any disputes shall be resolved through the courts of South Australia or through mediation/arbitration as mutually agreed. Both parties submit to the exclusive jurisdiction of the courts of South Australia.