Trusted by
Brands already running their numbers on MerchantFlow
The same profit dashboards your clients will be on.
The challenge
Your clients ask one question: am I actually profitable?
ROAS looks fine. Then COGS, shipping, fees, and refunds land, and the real answer lives in a Friday spreadsheet you rebuild for every client. You need every brand's true margin in one place - and so do they.
Built for
One source of truth for your whole book
Agencies
Every client's profit on one screen
Replace the Friday spreadsheet with a live portfolio. Switch into any client to operate their store, and export white-label P&L for retainer reviews.
Ecommerce coaches
Walk into every call knowing the real numbers
See each client's actual profit and what changed since last week before you join the call - no data hunt.
3PLs & fulfillment partners
Prove your impact on margin
Show merchants how fulfillment and shipping decisions move the bottom line, with profit data instead of cost-per-shipment tables.
What store owners say
Real reviews from brands on MerchantFlow
Verified reviews from merchants running on MerchantFlow today - the same platform your clients get.
MerchantFlow has become one of the most valuable tools in my business. As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions.
Mech Tools Pty LTD
Australia · 18 days using the app
I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price. My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.
Netherlands · 21 days using the app
I've been using MerchantFlow for the last six months in order to better understand my brand's profitability. The tool has without a doubt been super insightful and allowed me to make changes within the business that have nearly doubled our brand's monthly profit. This is the best profit analysis and optimisation tool going around for any ecommerce brand owner right now.
Australia · 6 months using the app
Its super important for me to know my numbers down the the exact percentage and I can trust Merchant Flow to get it right. I've used other softwares in the past but none of them have half of the features this does and always end up not being correct. Highly recommend using it if you're running an ecommerce store.
Australia · 2 months using the app
How it works
Onboard a client in minutes
Add the client's store
Enter their Shopify domain and install MerchantFlow yourself, or invite the owner by email. Their store is covered by your plan - no separate bill for them.
Connect their data
Shopify and ad accounts (Meta, Google, TikTok, Snapchat) connect via OAuth. No CSV uploads, no manual entry.
Manage on your plan
The store appears in your portfolio within a day. Operate it, set COGS, and share white-label reports - all from your account.
Everything included
Built for operating a book of brands
Portfolio roll-up across every client store
Blended MER and blended CAC for the whole book
White-label PDF reports and branded client daily emails
Agency-led Shopify onboarding - install for your clients
Flow AI with CMO, Executive, and Finance modes
Business valuation and product viability scoring
Per-region net P&L (margin by country)
Add your whole team with role-based access
Estimate your cost
What you'll pay for your whole book
Drag the slider to your client count. The more stores you run, the less you pay per client.
15 client stores
$42.93
Effective cost per client / mo
- Full feature set for every client store
- White-label reports and branded client emails
- Portfolio roll-up with blended MER and CAC
- Agency-led client onboarding
- Team access with roles
14-day free trial. One invoice for your agency. Cancel anytime.
How we compare
One flat agency plan vs the alternatives
MerchantFlow is the only tool here with a public, flat-rate agency plan. Everyone else prices per store with no agency tier, or hides pricing behind a sales call.
| Tool | Pricing model | White-label | Agency portfolio dashboard |
|---|---|---|---|
| MerchantFlowThat's us | $499/mo - 10 stores included, +$29/mo per extra store | Yes | Yes |
| Triple Whale | From $179/mo per store (GMV-tiered; no agency discount) triplewhale.com/pricing | No | No |
| Polar Analytics | Custom pricing - tiered by brand volume, contact sales polaranalytics.com/pricing | Not disclosed | Not disclosed |
| Northbeam | From $1,500/mo (Starter, brands under $1.5M/yr ad spend); agency pricing on request northbeam.io/pricing | Not disclosed | No |
| TrueProfit | From $35/mo per store (each store billed separately; bulk discount 5+ on request) trueprofit.io/pricing | No | No |
| Lifetimely by AMP | From $79/mo per store (no agency discount) Shopify App Store listing | No | No |
| BeProfit (Viably) | From $49/mo per store (Plus $249/mo, unlimited stores) Shopify App Store listing | No | No |
$499/mo - 10 stores included, +$29/mo per extra store
From $179/mo per store (GMV-tiered; no agency discount)
triplewhale.com/pricingCustom pricing - tiered by brand volume, contact sales
polaranalytics.com/pricingFrom $1,500/mo (Starter, brands under $1.5M/yr ad spend); agency pricing on request
northbeam.io/pricingFrom $35/mo per store (each store billed separately; bulk discount 5+ on request)
trueprofit.io/pricingFrom $79/mo per store (no agency discount)
Shopify App Store listingFrom $49/mo per store (Plus $249/mo, unlimited stores)
Shopify App Store listingCompetitor pricing as published on each vendor's site, verified June 18, 2026.
FAQ
Questions, answered
How many client stores are included?
Ten. Each additional covered store is $29/mo, added to your invoice automatically as you connect it.
Do my clients pay separately?
No. Stores you manage are covered by your agency plan, so you get one invoice. If a client later leaves to bill themselves, their store detaches cleanly.
Can I white-label it?
Yes. Your logo and colors go on client PDF reports and their daily AI summary emails.
Do you do per-channel attribution?
No, and that is deliberate. MerchantFlow runs on blended MER and blended CAC across all channels - the numbers that tell you whether a brand is profitable. It is order-based, never priced on GMV.
How do I onboard a client?
Enter their Shopify domain and install the app yourself, or send an email invite. Either way the store lands in your portfolio within a day.
What is in the free trial?
Full access for 14 days, including white-label exports and the portfolio dashboard. No credit card required to start.