E-commerce platform
Native WooCommerce profit analytics
MerchantFlow connects to WooCommerce over the official REST API and turns your orders, costs, and refunds into accurate profit - no spreadsheets required.
What it syncs
Orders, refunds, and transaction fees
Products and cost of goods (COGS)
Customers and repeat purchases
Coupons and discounts
What you get
True net profit
Every WooCommerce order reconciled into revenue minus COGS, fees, refunds, and ad spend.
Product-level margins
See real margins per product once shipping, fees, and costs are accounted for.
Cohorts and retention
Customer cohorts and repeat-purchase trends built from your WooCommerce history.
How it connects
Generate REST API keys
Create read-only WooCommerce REST API keys from your WordPress admin.
Paste your store URL and keys
Add your store URL and API keys to MerchantFlow. Setup takes a couple of minutes.
Sync automatically
MerchantFlow backfills your orders and keeps them in sync going forward.
Common questions
Frequently asked questions
Do I need a plugin?
No extra plugin is required. MerchantFlow connects through WooCommerce's built-in REST API using read-only keys you generate.
Is WooCommerce support a paid add-on?
No. Native WooCommerce support is included - you connect it the same way Shopify merchants connect their store.
Is access read-only?
Yes. MerchantFlow only reads your store data and never modifies orders, products, or customers.
