Every feature, in one place
Everything MerchantFlow does for your store
From real-time P&L to AI insights, ad sync, cohorts, valuation, and agency tooling - here is the full picture of what ships today.
Start free trialFinancial Intelligence
Know your real profit, every day
Real-Time P&L
Daily snapshots computed as revenue minus COGS, ad spend, expenses, and payment fees. No month-end wait.
Learn moreCOGS Management
Manual entry, variant-level costs, bulk CSV import, percentage and target-margin rules, Shopify inventory sync, and effective-date history.
Learn moreExpense Tracking (OPEX & CAPEX)
Categorized expenses with recurring generation and CAPEX amortisation schedules, allocated across your daily P&L.
Learn moreBank Balance & Burn Rate
Manual snapshots, tracked vs actual deltas, and burn rate visibility tied directly into your P&L.
Learn moreRevenue-Based Funding
Track MCA agreements and see repayment impact on profit in real time.
Learn moreTax Rules
Per-country configurable tax rates applied automatically across your P&L.
Learn moreBundles
Proportional, fixed, or manual revenue and COGS allocation across bundle components.
Learn moreBusiness Valuation
SDE-multiple valuation with growth, margin, MER, and risk scoring built in.
Learn moreB2B & Wholesale Orders
Wholesale orders detected from the payment method or an order tag and kept out of ad-spend allocation on both sides, so your D2C per-order ad cost and margins read true. Enter deals that never touched your store by hand.
Learn moreSubscription Revenue
Renewal revenue, estimated active subscribers and renewal profit after COGS, fees and fulfilment. Renewals are kept out of ad-spend allocation, and rebills billed in Checkout Champ are imported too.
Learn moreAnalytics & Reporting
Every metric that matters, in one place
Profit Dashboard
Live profit, revenue history, top products, and a per-country Markets table with real-time SSE updates and a configurable widget layout.
North Star Metrics
Choose from 30+ KPIs with full history and trend tracking against your own targets.
Product Analytics
Per-product revenue, COGS, margin, and variant-level breakdowns.
Product Viability Scoring
Simulation-based scoring against store averages, with breakeven and sensitivity analysis.
Cohort Analysis
LTV, CAC, payback period, and retention curves grouped by acquisition cohort.
Margin by Region
Per-country net profit, net margin, POAS, and CAC with a full cost waterfall down to allocated overhead. Find your bleeding markets and your standout regions.
Order Intelligence
Order list and detail with profit, ROAS, refund tracking, and fulfillment cost attribution.
Ad Performance
Aggregated campaign performance across Meta, Google, Snapchat, and TikTok with spend, ROAS, and conversion tracking.
Discount Code Analytics
Per-code revenue, COGS, and net margin so you can see which promos actually made money and which quietly ate your profit.
Custom Reports & Scheduled Delivery
Report builder, templates, scheduled email delivery, and full report history.
Shareable P&L Snapshots
Generate a clean, branded P&L image for any timeframe and share your numbers with partners or investors in a click.
Mobile App (iOS & Android)
Net profit after COGS and ads, products ranked by profit, order-level margin, profit by market and Flow AI summaries, on your phone. Pair by QR from Settings - no password needed.
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Flow AI
An assistant that actually knows your business
Conversational AI Assistant
Section-scoped CMO, Executive, and Finance modes with streaming responses and conversation history.
Context-Aware Query Planning
Flow AI pulls the right tenant data for each question - your products, costs, ads, cohorts, and trends.
AI-Generated Insights
Automated anomaly detection, trend analysis, and ranked recommendations across your entire store.
Daily Email Summary
A daily AI digest of yesterday's KPIs delivered by email, with full preferences and history.
Automation & Notifications
Stay on top of everything, automatically
Background Sync Engine
Scheduled full and delta syncs per provider, with watchdogs, quota tracking, and circuit breakers.
In-App Notifications
Real-time notification stream for sync events, anomalies, and integration health.
Recurring Expenses & Schedules
Generate weekly, monthly, quarterly, and yearly expenses automatically without lifting a finger.
Integrations
Plug into your entire stack
Commerce Platforms
Shopify (with embedded app and inventory cost sync) and WooCommerce, with scheduled delta syncs throughout the day and Shopify compliance webhooks.
Ad Platforms
Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads with OAuth and proactive token refresh.
3PL & Fulfillment
SpeedFulfill integration to pull real fulfillment costs into your true profit calculation.
Native MCP Server
Connect MerchantFlow to Claude, ChatGPT, Gemini, Meta's Muse agent, Cursor, Windsurf, and VS Code over the Model Context Protocol and query your store data from any AI tool.
Connect Meta Muse
Teams, Agencies & Admin
Built for solo founders and agencies alike
Team Members & Roles
Email-based invitations, role management, and per-tenant access controls.
Agency Portal
Connect to merchant clients, view a portfolio dashboard across all stores, and act on client alerts.
Compliance & Data Control
GDPR data export, account deletion, configurable data retention, and Shopify GDPR webhook handling.
Security First
TOTP 2FA, Cloudflare Turnstile bot protection, encrypted credentials at rest, and audit logging.