Every feature, in one place
Everything MerchantFlow does for your store
From real-time P&L to AI insights, ad sync, cohorts, valuation, and agency tooling - here is the full picture of what ships today.
Start free trialFinancial Intelligence
Know your real profit, every day
Real-Time P&L
Daily snapshots computed as revenue minus COGS, ad spend, expenses, and payment fees. No month-end wait.
COGS Management
Manual entry, variant-level costs, bulk CSV import, percentage and target-margin rules, Shopify inventory sync, and effective-date history.
Expense Tracking (OPEX & CAPEX)
Categorized expenses with vendor tracking, recurring generation, and CAPEX amortization schedules.
Bank Balance & Burn Rate
Manual snapshots, tracked vs actual deltas, and burn rate visibility tied directly into your P&L.
Revenue-Based Funding
Track MCA agreements and see repayment impact on profit in real time.
Tax Rules
Per-country configurable tax rates applied automatically across your P&L.
Bundles
Proportional, fixed, or manual revenue and COGS allocation across bundle components.
Business Valuation
SDE-multiple valuation with growth, margin, MER, and risk scoring built in.
Analytics & Reporting
Every metric that matters, in one place
Profit Dashboard
Live profit, revenue history, top products, and traffic with real-time SSE updates and a configurable widget layout.
North Star Metrics
Choose from 30+ KPIs with full history and trend tracking against your own targets.
Product Analytics
Per-product revenue, COGS, margin, sessions, organic revenue, and variant-level breakdowns.
Product Viability Scoring
Simulation-based scoring against store averages, with breakeven and sensitivity analysis.
Cohort Analysis
LTV, CAC, payback period, and retention curves grouped by acquisition cohort.
Search Queries
Organic keyword performance pulled from Search Console at the page and query level.
Order Intelligence
Order list and detail with profit, ROAS, refund tracking, and fulfillment cost attribution.
Ad Performance
Aggregated campaigns and revenue-by-country across Meta, Google, Snapchat, and TikTok.
Merchant Center Health
Feed health and product approval status for Google Shopping, surfaced alongside performance data.
Custom Reports & Scheduled Delivery
Report builder, templates, scheduled email delivery, and full report history.
Flow AI
An assistant that actually knows your business
Conversational AI Assistant
Section-scoped CMO, Executive, and Finance modes with streaming responses and conversation history.
Context-Aware Query Planning
Flow AI pulls the right tenant data for each question - your products, costs, ads, cohorts, and trends.
AI-Generated Insights
Automated anomaly detection, trend analysis, and ranked recommendations across your entire store.
Daily Email Summary
A daily AI digest of yesterday's KPIs delivered by email, with full preferences and history.
Automation & Notifications
Stay on top of everything, automatically
Background Sync Engine
Scheduled full and delta syncs per provider, with watchdogs, quota tracking, and circuit breakers.
In-App Notifications
Real-time notification stream for sync events, anomalies, and integration health.
Recurring Expenses & Schedules
Generate weekly, monthly, quarterly, and yearly expenses automatically without lifting a finger.
Integrations
Plug into your entire stack
Commerce Platforms
Shopify (with embedded app and inventory cost sync) and WooCommerce, with full webhook support.
Ad Platforms
Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads with OAuth and proactive token refresh.
Google Suite
GA4, Search Console, and Merchant Center via OAuth - synced and validated automatically.
3PL & Fulfillment
SpeedFulfill integration to pull real fulfillment costs into your true profit calculation.
Teams, Agencies & Admin
Built for solo founders and agencies alike
Team Members & Roles
Email-based invitations, role management, and per-tenant access controls.
Agency Portal
Connect to merchant clients, view a portfolio dashboard across all stores, and act on client alerts.
Compliance & Data Control
GDPR data export, account deletion, configurable data retention, and Shopify GDPR webhook handling.
Security First
TOTP 2FA, Cloudflare Turnstile bot protection, encrypted credentials at rest, and audit logging.