Every feature, in one place

Everything MerchantFlow does for your store

From real-time P&L to AI insights, ad sync, cohorts, valuation, and agency tooling - here is the full picture of what ships today.

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Financial Intelligence

Know your real profit, every day

Real-Time P&L

Daily snapshots computed as revenue minus COGS, ad spend, expenses, and payment fees. No month-end wait.

COGS Management

Manual entry, variant-level costs, bulk CSV import, percentage and target-margin rules, Shopify inventory sync, and effective-date history.

Expense Tracking (OPEX & CAPEX)

Categorized expenses with recurring generation and CAPEX amortisation schedules, allocated across your daily P&L.

Bank Balance & Burn Rate

Manual snapshots, tracked vs actual deltas, and burn rate visibility tied directly into your P&L.

Revenue-Based Funding

Track MCA agreements and see repayment impact on profit in real time.

Tax Rules

Per-country configurable tax rates applied automatically across your P&L.

Bundles

Proportional, fixed, or manual revenue and COGS allocation across bundle components.

Business Valuation

SDE-multiple valuation with growth, margin, MER, and risk scoring built in.

Analytics & Reporting

Every metric that matters, in one place

  • Profit Dashboard

    Live profit, revenue history, top products, and traffic with real-time SSE updates and a configurable widget layout.

  • North Star Metrics

    Choose from 30+ KPIs with full history and trend tracking against your own targets.

  • Product Analytics

    Per-product revenue, COGS, margin, sessions, organic revenue, and variant-level breakdowns.

  • Product Viability Scoring

    Simulation-based scoring against store averages, with breakeven and sensitivity analysis.

  • Cohort Analysis

    LTV, CAC, payback period, and retention curves grouped by acquisition cohort.

  • Margin by Region

    Per-country net profit, net margin, POAS, and CAC with a full cost waterfall down to allocated overhead. Find your bleeding markets and your standout regions.

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  • Order Intelligence

    Order list and detail with profit, ROAS, refund tracking, and fulfillment cost attribution.

  • Ad Performance

    Aggregated campaign performance across Meta, Google, Snapchat, and TikTok with spend, ROAS, and conversion tracking.

  • Custom Reports & Scheduled Delivery

    Report builder, templates, scheduled email delivery, and full report history.

Flow AI

An assistant that actually knows your business

  • Conversational AI Assistant

    Section-scoped CMO, Executive, and Finance modes with streaming responses and conversation history.

  • Context-Aware Query Planning

    Flow AI pulls the right tenant data for each question - your products, costs, ads, cohorts, and trends.

  • AI-Generated Insights

    Automated anomaly detection, trend analysis, and ranked recommendations across your entire store.

  • Daily Email Summary

    A daily AI digest of yesterday's KPIs delivered by email, with full preferences and history.

Automation & Notifications

Stay on top of everything, automatically

  • Background Sync Engine

    Scheduled full and delta syncs per provider, with watchdogs, quota tracking, and circuit breakers.

  • In-App Notifications

    Real-time notification stream for sync events, anomalies, and integration health.

  • Recurring Expenses & Schedules

    Generate weekly, monthly, quarterly, and yearly expenses automatically without lifting a finger.

Integrations

Plug into your entire stack

  • Commerce Platforms

    Shopify (with embedded app and inventory cost sync) and WooCommerce, with full webhook support.

  • Ad Platforms

    Meta Ads, Google Ads, Snapchat Ads, and TikTok Ads with OAuth and proactive token refresh.

  • Google Analytics 4

    GA4 via OAuth - synced and validated automatically.

  • 3PL & Fulfillment

    SpeedFulfill integration to pull real fulfillment costs into your true profit calculation.

Teams, Agencies & Admin

Built for solo founders and agencies alike

  • Team Members & Roles

    Email-based invitations, role management, and per-tenant access controls.

  • Agency Portal

    Connect to merchant clients, view a portfolio dashboard across all stores, and act on client alerts.

  • Compliance & Data Control

    GDPR data export, account deletion, configurable data retention, and Shopify GDPR webhook handling.

  • Security First

    TOTP 2FA, Cloudflare Turnstile bot protection, encrypted credentials at rest, and audit logging.

See the full picture of your profit

Start the 14-day trial and connect your store in minutes. Cancel for free anytime during the trial.

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