Advertising
Measure TikTok Ads against real profit
MerchantFlow tracks TikTok campaign spend and performance and nets it into your profit view, so you can judge TikTok on profitability, not just clicks.
What it syncs
Daily ad spend by campaign
Impressions, clicks, and conversions
Attributed revenue, where available
Campaign and account structure
What you get
TikTok in your P&L
Spend flows into profit alongside every other channel.
Cross-channel ROAS
Compare TikTok to Meta and Google on the same profit basis.
Profit after product costs
See contribution to profit once COGS and fees are counted.
How it connects
Authorize TikTok
Connect your TikTok for Business account with a secure authorization flow.
Choose your ad account
Select the account tied to your store.
Daily sync
Spend and performance update automatically each day.
Common questions
Frequently asked questions
Is the connection secure?
Yes. MerchantFlow uses TikTok's official authorization flow and reads reporting data only.
Can I see profit, not just ROAS?
Yes. TikTok spend is netted into profit using your real COGS and fees.
Is it read-only?
Yes. MerchantFlow cannot change your TikTok campaigns or budgets.
