Advertising
See what Meta Ads really cost you
MerchantFlow pulls daily Facebook and Instagram ad spend and performance into your profit view, so you can see ROAS and MER net of every other cost.
What it syncs
Daily ad spend by campaign, ad set, and ad
Impressions, clicks, CTR, and CPC
Attributed conversions and revenue, where available
Account and campaign structure
What you get
Blended and per-channel ROAS
Compare Meta against your other channels with spend netted into profit.
Spend inside your P&L
Ad spend flows straight into your profit and loss, not a separate dashboard.
Campaign-level profitability
See which campaigns contribute to profit once product costs and fees are counted.
How it connects
Connect with OAuth
Authorize MerchantFlow to read your Meta Ads account. No tokens to copy by hand.
Pick your ad account
Choose the ad account tied to your store.
Spend syncs daily
MerchantFlow keeps ad spend and performance current every day.
Common questions
Frequently asked questions
Does it include both Facebook and Instagram?
Yes. Meta Ads covers Facebook and Instagram placements within the same connected ad account.
Can I see ROAS net of product costs?
Yes. Because MerchantFlow knows your COGS and fees, it shows profitability after costs, not just platform-reported ROAS.
Is the connection read-only?
Yes. MerchantFlow reads spend and performance data only. It cannot change your campaigns or budgets.
