E-commerce platform
Turn your Shopify data into real profit
MerchantFlow connects to Shopify in one click and reconciles every order, refund, fee, and cost into a clear profit picture - per product, channel, and day.
What it syncs
Orders and line items, including discounts and refunds
Products, variants, and inventory cost (COGS)
Customers and repeat-purchase history
Payouts, transaction fees, and refunds
What you get
Net profit, not just revenue
Revenue minus COGS, fees, refunds, and ad spend - calculated from your actual Shopify orders.
Per-product and per-variant margins
See which products and variants make money once every cost is counted.
Cohorts and LTV from real history
Customer cohorts and lifetime value built from your full Shopify order history.
How it connects
Install MerchantFlow
Add MerchantFlow from the Shopify App Store, or connect with one-click OAuth.
Authorize read-only access
Grant read access to orders, products, and customers. MerchantFlow never writes to your store.
Sync and backfill
We backfill your order history and keep syncing automatically, so your numbers stay current.
Common questions
Frequently asked questions
Is the Shopify connection read-only?
Yes. MerchantFlow only reads order, product, and customer data. It never creates, edits, or deletes anything in your Shopify store.
How far back does history sync?
MerchantFlow backfills historical orders so your cohorts, trends, and product margins reflect your full trading history, not just data from the day you connected.
Does it work with Shopify Plus?
Yes. MerchantFlow works with both Shopify and Shopify Plus stores. Connection and syncing are the same on both.
