MerchantFlow vs BeProfit
The profit number that includes all your Google Ads spend
A January 2026 App Store reviewer reported that BeProfit only imported the Google Ads spend it could attribute via UTMs, which would leave Performance Max spend out of the P&L. MerchantFlow pulls every dollar you spend on Google Ads so your profit number is the real one.
Last updated
Install on ShopifyUse MerchantFlow if
You want total Google Ads spend (including unattributed Performance Max), Business Valuation, Product Viability simulation, Flow AI with three personas, and honest month-to-month billing. Business Valuation, Product Viability and funding tracking are on the Plus plan; Flow AI is on Pro and above.
Use BeProfit if
You need Amazon Ads and Pinterest Ads coverage today, you rely on BeProfit's Klaviyo integration, or you already have years of historical data inside their pricing and profit simulators.
The shortlist
Best BeProfit alternatives compared
BeProfit beside MerchantFlow and the other profit tools merchants shortlist against it, on the five things that decide the switch.
| Tool | Entry price | Blended P&L | Shopify-native | Per-region P&L | Setup |
|---|---|---|---|---|---|
| MerchantFlowRecommended | $49-$149/mo Flat tiers · no per-order overage fees | Yes Meta, Google, TikTok and Snapchat Ads in one blended number | Shopify app Shopify and WooCommerce | Yes Net profit per country | 1-click Shopify install Plus a WooCommerce connector |
| BeProfit4.4(204)MerchantFlow vs BeProfit | $49/mo Hard order caps below the top tier (450 / 900 / 1,700) | Yes | Shopify app Shopify and WooCommerce | Profit, ad spend unallocated | 1-click Shopify install |
| Triple Whale4.0(91)MerchantFlow vs Triple Whale | $219/mo Free plan available · Priced on annual GMV | Yes | Shopify app WooCommerce: Beta | Not listed | 1-click Shopify install |
| TrueProfit4.9(905)MerchantFlow vs TrueProfit | $35/mo Every tier has a monthly order cap | Yes | Shopify app Shopify only | No | 1-click Shopify install |
| Lifetimely4.9(548)MerchantFlow vs Lifetimely | $49/mo Free plan available · Tiers gated by monthly order volume | Daily | Shopify app Shopify only | Revenue only | 1-click Shopify install |
"Recommended" is our own pick, and we are not a neutral party: MerchantFlow is our product. Every competitor cell is drawn from that vendor's published pricing page and Shopify App Store listing on the dates below. Blended P&L means one profit number across every channel: it is not a split of organic against paid revenue, and no row here claims a per-campaign net profit figure for any tool.
Pricing verified from BeProfit Shopify App Store listing (Oct 4, 2026), Triple Whale Shopify App Store listing (Oct 4, 2026), TrueProfit pricing page (Oct 4, 2026) and Lifetimely pricing page (useamp.com) and Shopify App Store listing (Oct 4, 2026).
Why merchants switch
What MerchantFlow does that BeProfit doesn't
Total Google Ads spend, including Performance Max
A merchant reported on BeProfit's App Store listing (January 2026) that BeProfit only imported about 15% of their Google Ads spend, and that live chat said this was by design because it counts only spend attributable via UTMs or converted traffic. If that applies to you, Performance Max and feed-based campaigns can be left out of the profit number. MerchantFlow pulls total Google Ads spend directly via API so the number matches your invoice. Check your own BeProfit Google Ads total against your invoice.
Agency portal for portfolio operators
BeProfit gates multi-store reporting to its $249/mo Plus tier. MerchantFlow includes an agency portal for partner accounts with client approval/revoke, portfolio KPIs, and per-client alerts.
Flow AI with three personas
BeProfit's App Store listing tags "AI insights" but we found no conversational AI assistant documented on its site. MerchantFlow ships Flow AI with three distinct personas (CMO, Executive, Finance) so each team member gets answers framed for the decisions they actually make.
Business Valuation and Product Viability
Know what your store is worth today, and simulate every new product before you commit inventory. We found neither documented in BeProfit's listing or site. MerchantFlow ships both out of the box.
Revenue-based funding tracking
MerchantFlow tracks Wayflyer, Clearco, and Shopify Capital repayments inside your P&L so your cash-on-hand is always real. BeProfit is owned by Viably, which runs a working-capital funding marketplace, but we found no documented tracking of advance repayments inside BeProfit's P&L.
Margin by Region
See net profit, net margin, POAS, and CAC per country with a full cost waterfall - including ad spend allocated to each region by default. BeProfit compares profit by country, but its documented per-country view does not allocate marketing spend per country by default and does not document per-region POAS, CAC, or allocated overhead.
Side by side
MerchantFlow vs BeProfit: the full comparison
| Feature | MerchantFlow | BeProfit |
|---|---|---|
| Total Google Ads spend (incl. Performance Max unattributed) | Yes | Reported attributed-only |
| Real-time P&L | Yes | Yes |
| Auto COGS | Yes | Yes |
| Custom expenses with CAPEX amortisation | Yes | OPEX only |
| Meta, Google, TikTok Ads | Yes | Yes |
| Snapchat Ads | Yes | Limited |
| Multi-store rollup | Plus: up to 5 stores, All Stores rollup | Plus tier only |
| LTV / cohort analysis | Yes | Ultimate tier+ |
| Bundle handling | Yes | No |
| Custom report builder | Pro+ | Pro tier+ |
| Flow AI assistant (3 personas) | Pro+ | "AI insights" listed, no chat assistant found |
| Business Valuation | Plus plan | No |
| Product Viability simulator | Plus plan | No |
| Revenue-based funding tracking | Plus plan | No |
| Bank balance + burn rate | Yes | No |
| Margin by Region (per-country net P&L) | Yes | Profit, ad spend unallocated |
| WooCommerce support | Yes | Listed on beprofit.ai |
| Per-discount-code margin tracking | Yes | No |
| 3PL / fulfilment cost tracking | 3PL integration | Manual entry |
| CJ Dropshipping (cost + tracking) | Native 3PL sync | COGS |
| API access | MCP protocol | Plus tier only |
| Native MCP server | Hosted, OAuth, 50+ tools | No |
| Native mobile app | iOS + Android | No |
| Flat pricing (no order overages) | Yes | Limited |
| Amazon Ads | No | Yes |
| Klaviyo | Reported email and SMS revenue | Yes |
Feature data verified against BeProfit's public Shopify App Store listing and developer pricing page.
What you actually pay
BeProfit pricing vs MerchantFlow
Three published monthly prices, each with an included order volume. Annual saves 20%. Every plan includes a 14-day free trial - cancel for free anytime during the trial and you will not be charged.
Starter
Solo operators under $500k GMV
or $39.2/mo billed annually
Pro
Default for $500k-$5M GMV
or $71.2/mo billed annually
Plus
Full financial OS for $5M+ GMV
or $119.2/mo billed annually
MerchantFlow - flat pricing
Starter / Pro / Plus. Save 20% billed annually.
- 14-day free trial, cancel for free anytime
- Month-to-month billing. Each plan lists its included order volume (1,000 / 5,000 / 25,000 per month) and never charges per-order overages
BeProfit pricing
4.4(204)Basic
450 orders/mo, 1 shop
per month
Pro
900 orders/mo, 1 shop
per month
Ultimate
1,700 orders/mo, 1 shop
per month
Plus
Unlimited orders, shops & team
per month
Pricing as published on BeProfit Shopify App Store listing - verified Oct 4, 2026.
What their merchants say
Public reviews and testimonials about BeProfit
Where a public source page is available, we link it so you can inspect the context yourself.
Installed BeProfit on trial and immediately found a major flaw. Despite being fully connected to our Google Ads account, it only imported ~15% of our actual Google Ads spend. Live chat confirmed this is by design - BeProfit only "counts" ad spend that can be attributed via UTMs / converted traffic, and ignores the rest of the spend entirely. This massively inflates profit figures and makes the dashboard commercially unusable for any serious Google Ads advertiser (especially Performance Max / feed-based ecommerce).
Someone installed this app in 2023 and company has been paying $720 per year since --- never used. They will not respond to my emails and will not cancel the subscription or refund even though I requested cancellation prior to being charged.
BeProfit is by far the most accurate and analytical one we've used. The level of detail and clarity it provides gives us real confidence in our numbers; especially with the complexity of our expense structure.
The other side
What MerchantFlow customers say
Reviews from merchants who run their store on MerchantFlow.
MerchantFlow has become one of the most valuable tools in my business. As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions.
Mech Tools Pty LTD
Australia · 18 days using the app
I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price. My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.
Netherlands · 21 days using the app
I've been using MerchantFlow for the last six months in order to better understand my brand's profitability. The tool has without a doubt been super insightful and allowed me to make changes within the business that have nearly doubled our brand's monthly profit. This is the best profit analysis and optimisation tool going around for any ecommerce brand owner right now.
Australia · 6 months using the app
Its super important for me to know my numbers down the the exact percentage and I can trust Merchant Flow to get it right. I've used other softwares in the past but none of them have half of the features this does and always end up not being correct. Highly recommend using it if you're running an ecommerce store.
Australia · 2 months using the app
The honest take
Where BeProfit still beats us
We think comparison pages should be honest. Here's where BeProfit is genuinely a better fit than MerchantFlow.
- Amazon Ads coverage today. MerchantFlow does not support Amazon Ads today; BeProfit ships it now.
- WooCommerce and Amazon seller platform support: BeProfit's own site lists Shopify, Amazon and WooCommerce as supported platforms.
- Klaviyo integration for merchants who already rely on BeProfit's email/SMS attribution view.
- Pricing and profit simulators on the Ultimate tier if you're already deep in the BeProfit ecosystem.
- A long-running product with a large installed base on the App Store (204 reviews, 93% of ratings 5 stars).
Questions merchants ask
MerchantFlow vs BeProfit FAQ
What are the best BeProfit alternatives in 2026?
The closest alternatives to BeProfit for Shopify profit tracking are MerchantFlow, Triple Whale, TrueProfit and Lifetimely. All of them install from the Shopify App Store. MerchantFlow is our own product, so treat this as our recommendation rather than a neutral verdict: it starts at $49/mo flat with no per-order overage fees, reports one blended profit number across Meta, Google, TikTok and Snapchat, breaks net profit down per country, and supports WooCommerce as well as Shopify. The comparison table on this page puts all five side by side on entry price, blended P&L, per-region P&L and setup, with each vendor's pricing source and the date we last checked it.
How is MerchantFlow different from BeProfit on Google Ads tracking?
A January 2026 App Store reviewer reported that BeProfit only imports the Google Ads spend it can attribute via UTMs. That can leave Performance Max and other feed-based campaigns out of your P&L, as reported by a January 2026 merchant review on BeProfit's own App Store listing. MerchantFlow pulls total Google Ads spend directly from the Google Ads API, so your ad cost line matches your Google invoice, not a filtered subset.
Does MerchantFlow work with WooCommerce?
Yes. MerchantFlow supports WooCommerce as a first-class platform alongside Shopify. BeProfit also lists WooCommerce support on its own site, so platform coverage is not the difference here. If you run both Shopify and WooCommerce, you can manage them in the same MerchantFlow workspace.
Will MerchantFlow charge me overage fees if I exceed an order limit?
No. MerchantFlow charges no per-order overage fees; each plan includes a set monthly order volume. BeProfit's public pricing lists hard order caps on every tier below Plus.
Can I switch to MerchantFlow without losing historical data?
Yes. MerchantFlow imports up to 5 years of historical Shopify orders and ad spend on your first sync; how much you can view depends on plan (90 days Starter, 12 months Pro, unlimited Plus).
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