Advertising
Know your real return on Google Ads
MerchantFlow brings Google Ads spend and performance into your profit view, so search and shopping campaigns are measured against profit.
What it syncs
Daily ad spend by campaign
Impressions, clicks, CTR, and CPC
Conversions and conversion value, where available
Campaign and account structure
What you get
Channel comparison
See Google next to Meta, TikTok, and Snapchat on the same profit basis.
Spend in your P&L
Google Ads spend is netted into profit automatically.
Profit after costs
Measure campaigns against profit, not just platform ROAS.
How it connects
Connect with OAuth
Authorize read access to your Google Ads account.
Select your account
Choose the Google Ads account linked to your store.
Daily sync
Spend and performance refresh automatically each day.
Common questions
Frequently asked questions
Does it cover Shopping campaigns?
Yes. MerchantFlow reads spend and performance across your Google Ads campaign types, including Search and Shopping.
Is it read-only?
Yes. MerchantFlow only reads reporting data and cannot change campaigns or budgets.
Can I compare it to Meta?
Yes. All connected ad platforms are shown on a consistent profit basis so you can compare channels fairly.
