Kiito shows which ads make money. MerchantFlow shows what the whole business makes.

The closest alternatives to Kiito for Shopify profit tracking are MerchantFlow, Metorik, Klar and Triple Whale. All of them install from the Shopify App Store. MerchantFlow is our own product, so treat this as our recommendation rather than a neutral verdict: it starts at $49/mo flat with no per-order overage fees, reports one blended profit number across Meta, Google, TikTok and Snapchat, breaks net profit down per country, and supports WooCommerce as well as Shopify. The comparison table on this page puts all five side by side on entry price, blended P&L, per-region P&L and setup, with each vendor's pricing source and the date we last checked it.

Kiito's price is based only on the store revenue it tracks each month: Starter $49/mo (up to $20K), Growth $119/mo ($20K-$60K), Scale $299/mo ($60K-$180K), Business $699/mo ($180K-$500K), Advanced $1,199/mo ($500K-$1M), Premier $2,299/mo ($1M-$3M) and Enterprise on request above $3M (per kiito.io, checked 2026-10-16). Every tier has the full feature set, a 14-day free trial and monthly billing through Stripe or Shopify; the Shopify App Store listing bills the same revenue tiers as usage charges. MerchantFlow is $49, $89 or $149/mo with 1,000, 5,000 or 25,000 included orders and no per-order overage fees.

It depends on your revenue and order count. Both start at $49/mo. Kiito's price rises with the revenue it tracks: $119/mo above $20K a month, $299/mo above $60K and $699/mo above $180K. MerchantFlow's price follows order volume instead: Starter ($49) includes 1,000 orders a month, Pro ($89) 5,000 and Plus ($149) 25,000, before the 20% annual discount. A store doing $150K a month at a $75 average order is about 2,000 orders: $89/mo on MerchantFlow Pro versus $299/mo on Kiito Scale. A store under $20K a month with more than 1,000 orders (an average order below $20) would need MerchantFlow Pro, so Kiito Starter is cheaper there. Kiito also includes attribution features MerchantFlow does not, so compare the features you will use.

No. Kiito combines first-party visitor tracking with multi-touch attribution and allocates each order's revenue and costs across the visits that led to it, so it can report profit by campaign, ad and keyword. MerchantFlow is P&L-led: it reports one blended profit number across Meta, Google, TikTok and Snapchat Ads with COGS, fees, shipping and expenses included, and shows spend and ROAS per campaign. If ad-level attribution is your main requirement, Kiito is built for it.

Yes. Kiito supports Shopify and WooCommerce, and offers WooCommerce stores a free, open-source Multi-Touch Attribution plugin plus an MTA Pro plugin for subscribers. MerchantFlow also supports both Shopify and WooCommerce, though some features, such as subscription detection, are Shopify-only.

Kiito is built by Online Revenue Oy in Helsinki, and its founder says it launched in summer 2026. Its Shopify App Store listing shows a launch date of August 21, 2026 and had no reviews when we checked on October 16, 2026. Kiito offers a 14-day free trial and a 30-day satisfaction guarantee.

Yes. MerchantFlow has native iOS and Android apps included with every plan, covering net profit, products ranked by profit, order margin and profit by market. We found no Kiito mobile app documented on its site or App Store listing.

Yes. Kiito is designed to run alongside your existing tools, and both offer a 14-day free trial, so you can connect the same store to each and compare the numbers before you choose.