Built for operators who run more than one ad account
Track multiple Meta ad accounts in one P&L
Connect more than one Meta ad account - even across different Facebook logins - and MerchantFlow combines their spend and revenue into a single P&L, with blended and per-account ROAS side by side.
The problem
One ad account is rarely the whole story
Most profit tools bind a single ad account to a store. The moment you run a second account, your numbers scatter across tabs and spreadsheets - and your blended ROAS stops being trustworthy.
Accounts get disabled
When an ad account is restricted or banned, you spin up a new one to keep selling - and your reporting splits in two.
Prospecting vs retargeting
Many teams separate cold and warm spend into different ad accounts, then have to re-combine the numbers by hand.
Brands, regions, agencies
Multiple brands, markets, or an agency relationship often mean multiple ad accounts feeding the same store.
The solution
Every ad account, one profit picture
Connect as many Meta ad accounts as you run. MerchantFlow keeps each one connected independently and rolls them all into a single P&L, so your profit and ROAS reflect all of your advertising at once.
One combined P&L
Spend and revenue from every connected Meta account roll into a single profit and loss view - after COGS, fees, shipping, and refunds.
Blended and per-account ROAS
See the blended number and each account on its own, so a single weak or learning account cannot hide inside the average.
Choose what to sync
Sync one account, another, or all of them from the manual runner. Pause, rename, or remove any account on its own.
Full history per account
A newly added account backfills its complete history automatically, while existing accounts keep doing fast incremental syncs.
How it works
Three steps to combined reporting
Connect your first Meta login
Authorize Meta as usual. MerchantFlow imports the ad account and starts building your P&L.
Connect another Meta account
Use "Connect another Meta account" in settings - even with a different Facebook login - to add each additional account.
See everything combined
Your dashboard, P&L, and ROAS now reflect every connected account together, with each account still visible on its own.
FAQ
Multiple ad accounts, answered
Can I connect more than one Meta ad account to MerchantFlow?
Yes. You can connect multiple Meta ad accounts to a single MerchantFlow workspace, including accounts that live under different Facebook logins. Each account keeps its own connection and token, and their spend and revenue are combined into one P&L.
What if my ad accounts are under different Facebook logins?
That is fully supported. Many operators end up with ad accounts spread across separate Facebook logins - especially after an account is disabled and a replacement is created. MerchantFlow connects each login independently, so accounts on different logins still roll up into the same combined P&L.
How is ROAS calculated across multiple ad accounts?
MerchantFlow shows both blended ROAS (total ad revenue divided by total ad spend across every connected account) and per-account ROAS, so you can see the combined picture and still spot a single account that is underperforming. You can also try the free Multi-Account ROAS Calculator to see how the blend works before connecting.
My old ad account was banned. Will I lose its history?
No. Each account syncs its own history, so an existing account keeps its data while a newly added account backfills its full history automatically. You can keep reporting continuously even when you move spend from a disabled account to a new one.
Can I choose which ad accounts to sync?
Yes. In the manual sync runner you can sync one account, another, or all of them at once. You can also pause, rename, or remove an individual account from settings without affecting the others.
Does the combined view affect my profit numbers?
Spend from every connected Meta account flows into the same P&L, so your profit, margin, and ROAS reflect all of your advertising - not just one account. Removing an account removes only that account spend; the rest of your data stays intact.