Model Context Protocol

Your store, connected to Claude

Ask questions about your P&L, products, ads, and valuation in plain English. MerchantFlow MCP gives your AI client live access to your real store data.

Start free trial See how it works

Claude

Cursor

Windsurf

VS Code

+ any MCP client

The old way vs the new way

Stop exporting CSVs. Start asking questions.

Before

Export to CSV, paste into ChatGPT, ask your question - only to get answers based on last month's data

After

Ask in plain English. MerchantFlow MCP reads your live store data directly - no exports, no stale snapshots.

Before

Switch between six dashboards to piece together a picture of yesterday's P&L

After

One conversation. "What was my profit yesterday and which product dragged it down?" gets a real answer.

Before

Wait for an analyst or agency to pull a report on campaign ROAS by product

After

Ask your AI client. It calls the MerchantFlow MCP tools directly and returns results in seconds.

Open protocol, your choice of client

Works with the AI clients you already use

MCP is an open standard backed by Anthropic. Any client that supports MCP can connect to MerchantFlow - today and as the ecosystem grows.

Claude

Cursor

Windsurf

VS Code

Also works with Cline, Copilot, and any other MCP-compatible tool. The standard is growing.

Connect your store

What you can ask

Real questions. Live answers.

Examples below are illustrative of the kinds of questions supported. Actual responses will reflect your real store data.

P&L

What was my net profit last 30 days and how does it compare to the previous period?

▶get_pnl_summary({ range: "30d", compare: true })

Last 30 days: $18,420 net profit on $94,300 revenue (19.5% margin). The previous period was $15,880 (16.8% margin) - profit is up $2,540 (+16%) driven mainly by lower ad spend as a % of revenue.

Products

Which 3 products have the worst margins this month?

▶get_product_margins({ range: "30d", sort: "margin_asc", limit: 3 })

The three lowest-margin products this month are the Canvas Tote (4.1%), Ceramic Mug Set (6.3%), and Linen Pillow Cover (8.8%). All three have high ad spend relative to their average order values.

Ads

How is my Meta spend performing vs Google this week?

▶get_ad_performance({ platforms: ["meta", "google_ads"], range: "7d" })

Meta: $1,240 spend, 2.8x ROAS. Google Ads: $890 spend, 4.1x ROAS. Google is outperforming Meta by 46% on ROAS this week. Your branded search campaigns are the top Google performers.

Valuation

What is my business worth right now?

▶get_business_valuation({ method: "sde_multiple" })

Current SDE-based valuation: $412,000 - $548,000 (3.2x - 4.2x multiple on trailing 12-month SDE). Strong recurring revenue and improving margins are positive signals. Key risk: revenue concentration in 2 products.

Setup in under 2 minutes

Three steps to live store intelligence

Generate your MCP token

Go to Settings - Developer - MCP in your MerchantFlow dashboard and generate a read-only API token. Takes 10 seconds.

Open settings

Add the server to your AI client

Paste the MerchantFlow MCP server URL and your token into your client's MCP configuration. Works with Claude Desktop, Cursor, Windsurf, and any MCP-compatible tool.

Ask anything about your store

Your AI client can now call MerchantFlow tools directly. Download the free MerchantFlow Skill file to prime your AI with context about your business.

Your entire stack, in one conversation

Data from every channel, available to your AI

Shopify

Google Analytics

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

Merchant Center

Ask about ad spend across all platforms, organic search performance, product margins, and more - all in one conversation.

Security first

Read-only. Scoped. Revocable.

MCP access is designed to be the safest possible way to give an AI view-only insight into your business.

Read-only by design

MCP tokens can only read data. They cannot create, update, or delete anything in your store or MerchantFlow account.

Tenant-isolated

Each token is scoped to your account only. It is cryptographically impossible to access another merchant's data.

Revocable instantly

Revoke any MCP token from your dashboard at any time. Revocation takes effect immediately with no delay.

No data leaves MerchantFlow

Your AI client calls MerchantFlow's servers. Raw order, customer, and cost data never passes through the AI provider.

Start free trial

Common questions

FAQ

Is my store data safe when I use MCP?

Yes. MCP tokens are read-only and scoped exclusively to your tenant. Your AI client receives only the structured response from MerchantFlow's tools - raw data (order details, customer emails, COGS figures) stays on MerchantFlow's servers. You can revoke a token at any time from your settings.

Do I need to know how to code to use this?

No coding required. Setup is copying a server URL and token into your AI client's settings panel - most clients have a visual MCP configuration screen. The entire process takes under 2 minutes.

Which AI clients are supported?

Any client that supports the Model Context Protocol (MCP) open standard. This includes Claude Desktop, Cursor, Windsurf, and VS Code with the Cline or Copilot extensions. The MCP standard is growing rapidly and new clients add support regularly.

What can I actually ask about my store?

You can ask about P&L summaries and daily breakdowns, product revenue and margins, ad platform performance across Meta, Google, Snapchat, and TikTok, customer acquisition and cohort data, business valuation estimates, and search query performance. The MerchantFlow Skill file (downloadable from settings) gives your AI deeper context about your specific business.

Ask your first question today

Connect your store, generate an MCP token, and ask Claude anything about your business. Setup takes under 2 minutes.

Start free trial Go to MCP settings