Stop Guessing Your Profit.
Know It Live.
A real-time profit dashboard built for ecommerce sellers. Track COGS, product viability, and every hidden fee - with enterprise valuation built in.
Designed for growing ecommerce brands
Illustrative data - not representative of actual performance
See MerchantFlow in Action
No registration required. Watch how we turn spreadsheet chaos into 1-click profit clarity.
Connect Your Entire
Growth Stack
MerchantFlow syncs directly with official APIs. Unlike rivals, we offer native WooCommerce support and enterprise valuation tracking out of the box.
Shopify or WooCommerce? Both supported. Connect your store and ad accounts in under 5 minutes.
Connect Your StoreThe MerchantFlow
Transformation
Stop losing significant time each week to manual data entry and "profit guessing." See exactly how your operations change on day one.
Spreadsheet Chaos
- Scattered COGS in 5+ different spreadsheets
- Guessing which products are actually profitable
- Waiting until month-end for a 'dead' P&L report
- Hidden shipping fees quietly eroding your margins
- Manually calculating ad ROAS every morning
Sound familiar? You're not alone.
1-Click Profit Clarity
- One automated source of truth for all costs
- Instant per-unit profitability at a glance
- Live real-time dashboards updated every 60s
- Every fee tracked automatically down to the cent
- Product viability scores and bank balance tracking
Setup takes under 5 minutes. See your first P&L immediately.
Your Complete Profit
Visibility Platform
Everything you need to understand and optimize your store's profitability at the most granular level.
Real-time P&L Dashboard
See your profit & loss updated in seconds, across all your sales channels in one place.
COGS Automation
Auto-sync supplier costs, import history, and eliminate manual entry errors entirely.
Organic Revenue Isolation
Understand your true unit economics by separating organic from paid traffic automatically.
AI Assistant Guardrails
Get intelligent insights that don't hallucinate. Actionable advice based on real numbers.
Platform Sync
Seamlessly integrate your Shopify or WooCommerce store with all your ad accounts in 5 minutes.
Recurring Expense Tracking
Subscriptions, salaries, and rent - nothing hides. We track everything so your P&L is accurate.
How MerchantFlow
Masterminds Your Profit
Tired of profit blindness? We built the automated bridge between your raw data and actionable scale.
Real-time P&L Dashboards
Stop waiting for month-end reports. Our engine syncs with Shopify and WooCommerce every 60 seconds to give you a live pulse on your contribution margin and net profit.
LIVE MERCHANT INTELLIGENCE
Contribution Margin: $12,450.23
Automated COGS Engine
Never manually update a spreadsheet again. MerchantFlow automatically pulls supplier costs and shipping fees, calculating exact per-unit profitability across your entire catalog.
LIVE MERCHANT INTELLIGENCE
High Data Accuracy
Valuation & Viability Tracking
Know what your business is worth and which products deserve your capital. Our valuation engine and product viability calculator score every SKU so you can double down on winners.
LIVE MERCHANT INTELLIGENCE
Business Valuation: $1.2M
AI Insights with Guardrails
Our AI doesn't hallucinate. It's trained on ecommerce unit economics to surface 'Leaks' and 'Wins' automatically, suggesting when to kill a product or scale your spend.
LIVE MERCHANT INTELLIGENCE
Actionable Profit Wins
Ready to see the truth
behind your numbers?
Connect your store in minutes and let MerchantFlow do the heavy lifting of calculating your real profitability.
You've Got Questions.
We've Got Answers.
Q.How is this better than my current spreadsheet?
Spreadsheets require manual entry, which is prone to human error. MerchantFlow automates the data pull, syncs COGS directly from your store, and updates in real-time. Plus, we calculate product viability scores and enterprise valuations - something nearly impossible to do accurately in a manual sheet.
Q.How accurate is the COGS tracking?
Highly accurate through direct API sync or CSV import. We cross-reference every unit sold with your specific cost history to ensure your per-unit profit is always correct, even with price fluctuations.
Q.Does this replace my accountant?
No. Think of us as your 'Operating System.' Your accountant handles taxes and compliance; MerchantFlow handles real-time growth strategy. We give you the numbers you need *today* to decide if you should scale your ads.
Q.How long does setup really take?
Under 5 minutes. Connect Shopify/WooCommerce (1-min), connect Ad accounts (2-min), import COGS (2-min). Most users see their first accurate P&L within their first cup of coffee.
Q.What platforms do you support?
We are the first profit dashboard built to treat Shopify and WooCommerce as first-class citizens. We also support Meta, Google Ads, TikTok Ads, and major shipping carriers.
Q.Is my store data secure?
Yes. We access data exclusively through official OAuth channels and encrypt sensitive information at rest using AES-256 encryption. We do store order data (including customer details) to power your P&L and margin calculations - but personal data like phone numbers and shipping addresses is encrypted in our database. We never sell or share your data with third parties.
Still skeptical?
Book a 15-minute white-glove setup call. We'll connect your store together and find your first $1,000 in "leaking" profit for free.
Book White-Glove SetupEverything You Need for
True Profit Clarity
Built for ecommerce operators who are tired of guessing.
Here's what's included from day one.
One Plan.
Total Visibility.
No tiers, no complex matrices. One simple price for complete profit visibility in ecommerce.
MerchantFlow Pro
Full unrestricted access. No hidden limits on orders, products, or data history.
Start 7-Day Free TrialSecure OAuth Connection • Cancel Anytime
What's Inside:
- Real-time P&L Dashboard (Shopify & WooCommerce)
- Unlimited Users & Full API Access
- Automated COGS & Expense Engine
- Organic vs Paid Revenue Split Analytics
- AI Strategic Audits & Guardrails
- Email Support with Dedicated Onboarding
- Custom Performance Reporting
- AES-256 Encryption & OAuth 2.0
Full access. No hidden tiers. No seat-based limits.
Stop Losing Money to
Invisible Costs
Designed for growing ecommerce brands who want true profitability. No commitment. No lock-in. Just clarity.
Cancel anytime during your trial
BUILT FOR SELLERS WHO VALUE PRECISION OVER GUESSWORK