Meta Ads for Ecommerce in 2026: How to Scale Without Losing Profit
Learn how ecommerce brands can measure Meta Ads beyond ROAS, protect margins, track product profitability and scale campaigns without wasting ad spend.
Georgia Carapetis
Georgia Carapetis is Head of Marketing at MerchantFlow, helping ecommerce brands stop obsessing over ROAS and start focusing on profit. She writes about Google Shopping, contribution margins, and scaling without shrinking your margins.
TikTok Ads for Ecommerce in 2026: What to Measure Beyond ROAS
TikTok can make a weak acquisition strategy look like a strong one. That is the real risk. You open Ads Manager and see healthy ROAS, rising conversions, low CPMs, and plenty of activity. On the surface, everything looks like it is moving in the right direction. But once you compare
Google Shopping vs Performance Max: Which One Actually Protects Profit in 2026?
If you're deciding between Google Shopping and Performance Max in 2026, the real question is not which campaign drives more revenue. It's which of the two protects your profit. In this guide, we'll break down how Standard Shopping and Performance Max impact contribution margin,
How to Optimize Google Shopping in 2026 (Without Killing Your Profit Margins)
You're spending $40,000 per month on Google Shopping. ROAS is 3.2x. Revenue looks strong. Your ads manager says things are scaling. But your accountant tells you margins are down 6% this quarter. What happened? This is the most common Google Shopping profitability problem in ecommerce right