Margin by Region
Know which cost is eating each market
Plenty of tools will tell you a country is less profitable than another. Knowing that is not the same as being able to act on it. Margin by Region brings revenue, product cost, fulfilment, ad spend and profit together for every destination, with a product drilldown when you need the detail behind the result.
The markets view
Every country, one waterfall each
Revenue down to net profit for each market, with COGS and fulfilment ratios plus a per-market drilldown into the products driving them.
Markets
Profit and loss by shipping destination. See which countries actually make money.
Ad spend is geo-matched for 78% of spend. Snapchat does not report country-level spend, so that spend falls back to blended allocation by revenue.
Active Markets
8
Shipping destinations
14.3%Revenue
$284,512
Across all markets
12.4%Net Profit
$64,140
After COGS, fulfilment and ads
18.6%Ad Spend
$48,420
Geo plus blended allocation
8.4%Top markets by net profit
Net of COGS, fulfilment and adsAll markets
8 shipping destinations| Market | Orders | Revenue | Spend | ROAS | CAC | COGS | Fulfilment | Net Profit | Margin | POAS | YoY |
|---|---|---|---|---|---|---|---|---|---|---|---|
πΊπΈUnited States US | 742 | $158,640 | $26,840Geo | 5.91x | $52 | 35% | 8% | $41,820 | 26.4% | 2.40x | 16.2% |
π¨π¦Canada CA | 186 | $38,420 | $7,240Geo | 5.31x | $56 | 36% | 10% | $9,180 | 23.9% | 2.00x | 11.4% |
π¬π§United Kingdom GB | 142 | $29,680 | $5,620Geo | 5.28x | $58 | 36% | 11% | $6,840 | 23.0% | 1.90x | 9.8% |
π¦πΊAustralia AU | 88 | $19,240 | $3,980Geo | 4.83x | $68 | 37% | 13% | $3,260 | 16.9% | 1.40x | 22.6% |
π©πͺGermany DE | 64 | $13,180 | $2,640Geo | 4.99x | $70 | 38% | 12% | $1,980 | 15.0% | 1.30x | 7.2% |
π«π·France FR | 41 | $8,620 | $1,880Blended | 4.59x | $74 | 38% | 14% | $1,040 | 12.1% | 1.10x | 4.1% |
πΈπͺSweden SE | 19 | $3,940 | $940Blended | 4.19x | $79 | 39% | 15% | $410 | 10.4% | 0.90x | 3.6% |
π³π±Netherlands NL | 12 | $2,792 | $1,280Blended | 2.18x | $158 | 40% | 22% | -$390 | -14.0% | -0.30x | 28.4% |
Illustrative data - not representative of actual performance
The problem
A country-level profit number on its own is a dead end
You expand into a new market, revenue arrives, and the blended margin quietly drops. Working out why usually means a spreadsheet and an afternoon.
Ad spend lands in one blended pile
Most tools split revenue by country but leave marketing spend blended across the whole store. Every market then inherits the same advertising cost ratio, so the market that is genuinely expensive to acquire in looks exactly like the one that is not.
You can see the symptom, not the cause
Knowing Australia nets 4% while the US nets 19% does not tell you whether the gap is freight, duty, payment fees, or acquisition cost. Those four have four different fixes, and three of them are wasted effort.
The costs that differ most are the ones nobody splits
Shipping to a distant market, per-market supplier pricing, and local payment rates are exactly the lines that vary by country, and exactly the lines a revenue-share split flattens into a single store-wide average.
What you get
The profit drivers for every market in one view
Compare revenue, spend, COGS, fulfilment and profit across countries, then open a market to investigate its products.
Cost ratios you can read across markets
COGS and fulfilment are each shown as a percentage of that market's revenue, alongside ad spend, ROAS, net profit, margin and POAS. That makes an expensive product mix or fulfilment route visible without turning every field into an unsupported measured claim.
Product cost measured per market, not averaged
When you keep per-market cost entries, each country's COGS ratio comes from what its own orders actually cost. If too few orders carry a cost to make that meaningful, the figure is labelled as allocated rather than presented as a finding.
Ad spend from the country codes the platforms reported
Where Meta, Google or TikTok report spend by country, that is what each market is charged, and only the remainder is allocated. The share of spend that carries a country code is shown on the page, so you always know how much of the split is measured.
POAS and CAC per market, not just ROAS
Profit on ad spend and cost to acquire a customer, per country, with the full waterfall down to allocated overhead behind them. Plus a per-market product drilldown when you want to know which SKUs are carrying a region.
How it works
Three steps to per-market margins
Connect your store and ad accounts
Orders bring their destination country; the ad platforms bring whatever geo breakdown they publish. Nothing to tag or configure.
Add costs where they differ by market
Per-country fulfilment rates, market-specific supplier pricing, and per-destination tax rules. Each one you add moves a market from allocated to measured.
Read the ratios, not just the totals
Compare the COGS and fulfilment ratios with revenue, spend and profit, then drill into a market's products to see what is driving the number.
FAQ
Questions about per-country profit
How is this different from filtering profit by country?
Several analytics tools can show profit by country. The difference is what sits behind the number. Here, marketing spend uses the geo breakdowns the ad platforms publish where available, COGS and fulfilment are shown against each market's revenue, and POAS, CAC and the overhead allocation are calculated per market rather than store-wide.
What if my ad platforms do not report spend by country?
Then that platform's spend is allocated across markets rather than measured, and the page says so: the share of total spend carrying a country code is shown, and platforms with no geo breakdown are named. We will not present allocated spend as spend a platform reported.
Do I need per-market cost data for this to be useful?
No. Ad spend, payment fees and tax are per-market from the order data alone, and fulfilment is per-market as soon as you set country rates. Per-market product cost is what unlocks a COGS ratio that differs by country; without it that one line is a store-wide average, and it is labelled as such.
Will the per-country figures add up to my P&L?
Yes. The market rows are reconciled to the same period totals the P&L reports, so the countries always sum back to your headline net profit rather than drifting from it.