Profit analytics, true margin, contribution margin and the art of running a Shopify store on real numbers.
The monthly agency report says performance is strong. Meta reports a 4.6x return on ad spend. Google Ads reports 5.1x. Revenue is up 18 per cent and cost per purchase is down. Then the client asks the question that changes the meeting: “Why is there less money in
Learn how to negotiate better COGS, reduce landed costs and improve ecommerce margins with practical supplier negotiation steps.
Revenue-based funding can help ecommerce brands scale, but only if margins and cash flow support it. Learn when it works and when to avoid it.
Learn how margin by region helps ecommerce brands see which countries are truly profitable after costs, shipping, refunds and ad spend.
Learn what profit and loss means, how to read a P&L report, what affects ecommerce profitability, and how to track real profit across products, ads and costs.
Most ecommerce brands are not short on reports. They have Shopify reports, Google Ads dashboards, Meta Ads dashboards, GA4, spreadsheets, agency updates and maybe a few screenshots floating around Slack. The problem is that none of them seem to tell the same story. Google Ads might say Shopping is performing
Ozzi Gear is a rapidly scaling outdoor gear brand shipping lightweight camping chairs, loungers and hooded blankets across Australia, New Zealand, the United Kingdom, Europe and Canada. Like many growing ecommerce brands, they had revenue in Shopify, ROAS in ad platforms, and the real profit number buried in a spreadsheet
