Connect Google Ads to Claude and ChatGPT
Google Ads knows your spend and its own attributed conversions. It does not know your cost of goods or your fulfilment bill. MerchantFlow supplies both so your AI can answer in profit, not just ROAS.
Trusted by
Brands already running their numbers on MerchantFlow
The same data your AI will be reading.
561,011
orders analysed
A$74.8M
revenue tracked
What you can ask once it is connected
“Which Google campaigns had the best return last month?”
Branded search returned 6.2x on A$310 spend. Shopping returned 3.8x on A$1,940. Performance Max returned 2.1x on A$820 and was the only campaign below your break-even ROAS of 2.4x for the period.
Example answer, shown to illustrate the shape and level of detail. Your figures come from your own connected account.
What Google Ads alone cannot tell you
Connecting an AI directly to Google Ads is genuinely useful, and for some questions it is all you need. It stops being enough the moment the question involves money you spent somewhere else.
- Cost of goods and landed cost behind each converted order
- Fulfilment, shipping and payment fees on those orders
- Spend on your other platforms, which shapes the blended picture
- Refunds against orders Google already counted as conversions
What MerchantFlow adds
- Conversion value taken from Google's own reported figure rather than reverse-engineered from ROAS
- Per-country spend resolved through several fallbacks, because Shopping and Performance Max campaigns frequently do not appear in Google's standard geographic report
- Spend converted from micros into your store currency, at the rate for that day
- Multiple customer accounts under one connection, each able to be paused independently
- Every day re-anchored to your store's timezone, because Google reports in the ad account's
- Campaign types split into Search, Shopping and Performance Max, with branded search separated out
MerchantFlow reports spend, attributed revenue and ROAS at campaign level. Profit is blended across the business rather than attributed per campaign. Campaign-type grouping is inferred from your campaign names, so a consistent naming convention makes it more accurate. Google Ads access also requires a developer token, which MerchantFlow supplies - you do not need your own.
What merchants say
Store owners who trust MerchantFlow with their numbers
Real reviews from merchants running their stores on MerchantFlow.
MerchantFlow has become one of the most valuable tools in my business. As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions.
Mech Tools Pty LTD
Australia · 18 days using the app
I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price. My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.
Netherlands · 21 days using the app
I've been using MerchantFlow for the last six months in order to better understand my brand's profitability. The tool has without a doubt been super insightful and allowed me to make changes within the business that have nearly doubled our brand's monthly profit. This is the best profit analysis and optimisation tool going around for any ecommerce brand owner right now.
Australia · 6 months using the app
Its super important for me to know my numbers down the the exact percentage and I can trust Merchant Flow to get it right. I've used other softwares in the past but none of them have half of the features this does and always end up not being correct. Highly recommend using it if you're running an ecommerce store.
Australia · 2 months using the app
How to connect it
- 01
Connect Google Ads to MerchantFlow
Authorise Google Ads from your MerchantFlow integrations page. We start pulling and normalising the data straight away.
- 02
Add MerchantFlow to ChatGPT or Claude
In ChatGPT, open MerchantFlow from the plugin directory. In Claude, add it as a connector. Either way you approve read-only access and there is nothing to install. Your dashboard shows the current steps for each client, because the clients move their menus often. In Meta's Muse, ask it to create a custom connector with the MerchantFlow URL. In the Gemini app, add it as a custom app under Settings, Connected Apps.
- 03
Ask in plain English
Your AI now reads the same figures as your dashboard, joined across every source you have connected.
MerchantFlow is listed in ChatGPT's plugin directory
Open the listing in ChatGPT, sign in or start a trial, and approve read-only access. There is no server URL to copy.
Included on every paid plan, trials included. Starter reads 90 days of history, Pro reads 12 months, and Plus and Agency read your full history.
The tools your AI calls
These are the actual tools MerchantFlow exposes for Google Ads questions. Every claim on this page maps to one of them.
get_ad_performanceget_channel_roasget_pnl_summaryCommon questions
Can it change anything in Google Ads?
No. The connection is read-only and no write access exists to grant. Your AI can read figures and reason about them; it cannot create, edit, pause or delete anything.
Will the numbers match my dashboard?
Yes. Your AI calls the same calculations the MerchantFlow dashboard uses, so the same question over the same period returns the same figure in both places.
