Connect WooCommerce to Claude and ChatGPT
WooCommerce holds your orders, but profit needs your ad spend, your costs and your fees as well. MerchantFlow brings them together so your AI can answer the question you actually asked - and it is built for the realities of self-hosted WordPress.
Trusted by
Brands already running their numbers on MerchantFlow
The same data your AI will be reading.
561,011
orders analysed
A$74.8M
revenue tracked
What you can ask once it is connected
“How did my margin change this month compared with last?”
Contribution margin improved from 16.8% to 19.5%. Revenue was roughly flat at A$94,300, but ad spend fell from 24% to 19% of revenue. COGS held at 41%, so the improvement came from media efficiency rather than pricing.
Example answer, shown to illustrate the shape and level of detail. Your figures come from your own connected account.
What WooCommerce alone cannot tell you
Connecting an AI directly to WooCommerce is genuinely useful, and for some questions it is all you need. It stops being enough the moment the question involves money you spent somewhere else.
- Advertising spend from Meta, Google, TikTok and Snapchat
- Cost of goods, which vanilla WooCommerce has no field for at all
- Fulfilment and shipping costs billed after the order shipped
- Operating expenses and amortised one-off costs
What MerchantFlow adds
- Full refund detection that catches the common WooCommerce pattern of flipping an order to refunded without processing a gateway refund - miss it and refunded revenue stays in your net figures
- Per-line refund detail fetched for refunded orders, which the WooCommerce order list does not include
- Payment fees read from Stripe, WooPayments and PayPal order metadata
- Built for slow shared hosting: long request timeouts and automatic retries on gateway errors, because WordPress order pages can take far longer to render than a hosted platform
- Ad spend reconciled to the same day and currency as the orders
WooCommerce stores no cost of goods natively, so automatic COGS sync only finds costs written by a cost-of-goods plugin. Otherwise enter costs in MerchantFlow directly. Product costs are read at product level rather than per variation, and multi-currency conversion currently relies on the YayCurrency plugin's stored rate.
What merchants say
Store owners who trust MerchantFlow with their numbers
Real reviews from merchants running their stores on MerchantFlow.
MerchantFlow has become one of the most valuable tools in my business. As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions.
Mech Tools Pty LTD
Australia · 18 days using the app
I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price. My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.
Netherlands · 21 days using the app
I've been using MerchantFlow for the last six months in order to better understand my brand's profitability. The tool has without a doubt been super insightful and allowed me to make changes within the business that have nearly doubled our brand's monthly profit. This is the best profit analysis and optimisation tool going around for any ecommerce brand owner right now.
Australia · 6 months using the app
Its super important for me to know my numbers down the the exact percentage and I can trust Merchant Flow to get it right. I've used other softwares in the past but none of them have half of the features this does and always end up not being correct. Highly recommend using it if you're running an ecommerce store.
Australia · 2 months using the app
How to connect it
- 01
Connect WooCommerce to MerchantFlow
Authorise WooCommerce from your MerchantFlow integrations page. We start pulling and normalising the data straight away.
- 02
Add MerchantFlow to ChatGPT or Claude
In ChatGPT, open MerchantFlow from the plugin directory. In Claude, add it as a connector. Either way you approve read-only access and there is nothing to install. Your dashboard shows the current steps for each client, because the clients move their menus often. In Meta's Muse, ask it to create a custom connector with the MerchantFlow URL. In the Gemini app, add it as a custom app under Settings, Connected Apps.
- 03
Ask in plain English
Your AI now reads the same figures as your dashboard, joined across every source you have connected.
MerchantFlow is listed in ChatGPT's plugin directory
Open the listing in ChatGPT, sign in or start a trial, and approve read-only access. There is no server URL to copy.
Included on every paid plan, trials included. Starter reads 90 days of history, Pro reads 12 months, and Plus and Agency read your full history.
The tools your AI calls
These are the actual tools MerchantFlow exposes for WooCommerce questions. Every claim on this page maps to one of them.
get_pnl_summaryget_top_productssearch_orderslookup_orderget_cogs_coverageCommon questions
Can it change anything in WooCommerce?
No. The connection is read-only and no write access exists to grant. Your AI can read figures and reason about them; it cannot create, edit, pause or delete anything.
Will the numbers match my dashboard?
Yes. Your AI calls the same calculations the MerchantFlow dashboard uses, so the same question over the same period returns the same figure in both places.
