Connect Snapchat Ads to Claude and ChatGPT
Snapchat reports its own spend and attribution. MerchantFlow normalises it alongside your other platforms and your real costs, so your AI compares like with like.
What you can ask once it is connected
“What did Snapchat cost me per order last month?”
Snapchat spend was A$480 against 34 attributed orders, roughly A$14 per order. Blended customer acquisition cost across all paid channels was A$21 for the same period.
Example answer, shown to illustrate the shape and level of detail. Your figures come from your own connected account.
What Snapchat Ads alone cannot tell you
Connecting an AI directly to Snapchat Ads is genuinely useful, and for some questions it is all you need. It stops being enough the moment the question involves money you spent somewhere else.
- Cost of goods and fulfilment cost on the orders Snapchat drove
- How Snapchat compares with your other platforms on a common basis
- Revenue Snapchat did not attribute to itself
- Refunds landing after the attribution window
What MerchantFlow adds
- Spend converted from Snapchat's micro-units and into your store currency at the rate for that day
- Purchase value taken from Snapchat's own reported conversion value rather than back-calculated from a ROAS ratio
- Swipes reported as clicks, so the figure lines up with every other platform in the same table
- Multiple ad accounts across your organisation, each refreshing independently - Snapchat rotates its credentials on every refresh, so accounts are isolated to stop one sync invalidating another
- Blended ROAS and MER that include Snapchat
- Every day re-anchored from Snapchat's UTC reporting to your store's timezone
MerchantFlow reports spend, attributed revenue and ROAS at campaign level. Profit is blended across the business rather than attributed per campaign. Snapchat exposes no country breakdown, so its spend is allocated proportionally in per-market views rather than reported per country.
How to connect it
- 01
Connect Snapchat Ads to MerchantFlow
Authorise Snapchat Ads from your MerchantFlow integrations page. We start pulling and normalising the data straight away.
- 02
Add MerchantFlow as a connector in Claude or ChatGPT
Approve read-only access from your AI client's connector settings. Nothing to install on your machine. Your dashboard shows the current steps for whichever client you use, because the clients move their menus often.
- 03
Ask in plain English
Your AI now reads the same figures as your dashboard, joined across every source you have connected.
Included on every paid plan, trials included. Starter reads 90 days of history, Pro reads 12 months, and Plus and Agency read your full history.
The tools your AI calls
These are the actual tools MerchantFlow exposes for Snapchat Ads questions. Every claim on this page maps to one of them.
get_ad_performanceget_channel_roasCommon questions
Can it change anything in Snapchat Ads?
No. The connection is read-only and no write access exists to grant. Your AI can read figures and reason about them; it cannot create, edit, pause or delete anything.
Will the numbers match my dashboard?
Yes. Your AI calls the same calculations the MerchantFlow dashboard uses, so the same question over the same period returns the same figure in both places.
