Connect Meta Ads to Claude and ChatGPT
Ads Manager can tell your AI what you spent and what it attributed. It cannot tell you what you kept. MerchantFlow joins Meta spend to your orders, costs and fees so the answer accounts for the whole picture.
Trusted by
Brands already running their numbers on MerchantFlow
The same data your AI will be reading.
561,011
orders analysed
A$74.8M
revenue tracked
What you can ask once it is connected
“How did Meta perform against Google last week?”
Meta: A$1,240 spend, 2.8x ROAS on A$3,470 attributed revenue. Google Ads: A$890 spend, 4.1x ROAS on A$3,650. Google returned about 46% more per dollar. Blended MER across both was 3.3x. Note that this is spend and attributed revenue - profit is reported blended, not split per campaign.
Example answer, shown to illustrate the shape and level of detail. Your figures come from your own connected account.
What Meta Ads alone cannot tell you
Connecting an AI directly to Meta Ads is genuinely useful, and for some questions it is all you need. It stops being enough the moment the question involves money you spent somewhere else.
- What each order actually cost you to buy and to ship
- Revenue Meta did not attribute to itself, and revenue it attributed twice
- Spend from your other platforms, which shapes blended performance
- Refunds, which land after the attribution window has closed
What MerchantFlow adds
- Multiple ad accounts supported properly: campaign ids are namespaced per account, so two accounts running a campaign with the same id are never collapsed into one
- Spend deduplicated before totalling, including when country-level rows supersede a campaign-level row for the same day
- Exclude specific Meta campaigns from profit - brand or always-on spend can be parked so your P&L reflects the campaigns you actually judge on return. This is available for Meta only
- Per-country spend taken from Meta's own country breakdown where it reports one, rather than allocated
- Every day re-anchored to your store's timezone, because Meta reports in the ad account's
- Paused and archived campaigns still counted in history, so last quarter does not shrink when you tidy up
MerchantFlow reports spend, attributed revenue and ROAS at campaign level. Profit is blended across the business rather than attributed per campaign, and the AI is told this directly so it says so instead of estimating. Meta issues a long-lived token rather than a refreshing one, so a Meta connection needs reauthorising periodically - MerchantFlow tells you when. History is limited to 37 months by Meta's own reporting API.
What merchants say
Store owners who trust MerchantFlow with their numbers
Real reviews from merchants running their stores on MerchantFlow.
MerchantFlow has become one of the most valuable tools in my business. As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions.
Mech Tools Pty LTD
Australia · 18 days using the app
I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price. My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.
Netherlands · 21 days using the app
I've been using MerchantFlow for the last six months in order to better understand my brand's profitability. The tool has without a doubt been super insightful and allowed me to make changes within the business that have nearly doubled our brand's monthly profit. This is the best profit analysis and optimisation tool going around for any ecommerce brand owner right now.
Australia · 6 months using the app
Its super important for me to know my numbers down the the exact percentage and I can trust Merchant Flow to get it right. I've used other softwares in the past but none of them have half of the features this does and always end up not being correct. Highly recommend using it if you're running an ecommerce store.
Australia · 2 months using the app
How to connect it
- 01
Connect Meta Ads to MerchantFlow
Authorise Meta Ads from your MerchantFlow integrations page. We start pulling and normalising the data straight away.
- 02
Add MerchantFlow to ChatGPT or Claude
In ChatGPT, open MerchantFlow from the plugin directory. In Claude, add it as a connector. Either way you approve read-only access and there is nothing to install. Your dashboard shows the current steps for each client, because the clients move their menus often. In Meta's Muse, ask it to create a custom connector with the MerchantFlow URL. In the Gemini app, add it as a custom app under Settings, Connected Apps.
- 03
Ask in plain English
Your AI now reads the same figures as your dashboard, joined across every source you have connected.
MerchantFlow is listed in ChatGPT's plugin directory
Open the listing in ChatGPT, sign in or start a trial, and approve read-only access. There is no server URL to copy.
Included on every paid plan, trials included. Starter reads 90 days of history, Pro reads 12 months, and Plus and Agency read your full history.
The tools your AI calls
These are the actual tools MerchantFlow exposes for Meta Ads questions. Every claim on this page maps to one of them.
get_ad_performanceget_channel_roasget_pnl_summaryCommon questions
Can it change anything in Meta Ads?
No. The connection is read-only and no write access exists to grant. Your AI can read figures and reason about them; it cannot create, edit, pause or delete anything.
Will the numbers match my dashboard?
Yes. Your AI calls the same calculations the MerchantFlow dashboard uses, so the same question over the same period returns the same figure in both places.
