Connect Klaviyo to Claude and ChatGPT
Klaviyo is an owned channel, not a paid one - you pay a flat monthly fee, not a cost per send. MerchantFlow treats it that way: revenue is the headline metric and spend is recorded as zero, so your blended ROAS is not quietly distorted by a channel that has no media cost.
What you can ask once it is connected
“How much of last month's revenue came from email and SMS?”
Owned channels were credited with A$14,200 of A$94,300 net revenue, about 15%. Average order value on those orders was A$112 against a store average of A$95, and repeat customers made up 61% of them.
Example answer, shown to illustrate the shape and level of detail. Your figures come from your own connected account.
What Klaviyo alone cannot tell you
Connecting an AI directly to Klaviyo is genuinely useful, and for some questions it is all you need. It stops being enough the moment the question involves money you spent somewhere else.
- Margin on the orders email and SMS produced, after cost of goods
- How owned revenue compares with paid on the same attribution basis
- Lifetime value of the customers those flows brought back
- Overlap with paid channels claiming the same orders
What MerchantFlow adds
- Campaign revenue read from Klaviyo's own conversion metric, normally Placed Order, rather than inferred from opens or clicks
- Recipients recorded per campaign, since an email has no impressions to count
- Owned revenue reported beside paid channels but never mixed into ad spend, because there is none to mix
- Cohort and lifetime value analysis on the customers behind that revenue
- A view of unattributed revenue, so overlap between email and paid is visible rather than assumed
Your Klaviyo subscription fee is not pulled in automatically - add it as a recurring operating expense so it reaches your profit figure. Revenue reporting depends on a conversion metric being resolved on connect; until it is, MerchantFlow reports nothing rather than guessing. One Klaviyo account per store.
How to connect it
- 01
Connect Klaviyo to MerchantFlow
Authorise Klaviyo from your MerchantFlow integrations page. We start pulling and normalising the data straight away.
- 02
Add MerchantFlow as a connector in Claude or ChatGPT
Approve read-only access from your AI client's connector settings. Nothing to install on your machine. Your dashboard shows the current steps for whichever client you use, because the clients move their menus often.
- 03
Ask in plain English
Your AI now reads the same figures as your dashboard, joined across every source you have connected.
Included on every paid plan, trials included. Starter reads 90 days of history, Pro reads 12 months, and Plus and Agency read your full history.
The tools your AI calls
These are the actual tools MerchantFlow exposes for Klaviyo questions. Every claim on this page maps to one of them.
get_channel_roasget_ltv_summaryget_cohort_analysisCommon questions
Can it change anything in Klaviyo?
No. The connection is read-only and no write access exists to grant. Your AI can read figures and reason about them; it cannot create, edit, pause or delete anything.
Will the numbers match my dashboard?
Yes. Your AI calls the same calculations the MerchantFlow dashboard uses, so the same question over the same period returns the same figure in both places.
