Connect TikTok Ads to Claude and ChatGPT
TikTok reports its own spend and attribution. MerchantFlow puts it next to your Meta and Google numbers, your orders and your costs, so your AI can compare platforms on the same basis.
What you can ask once it is connected
“Is TikTok pulling its weight against my other channels?”
TikTok: A$640 spend, 2.2x ROAS on A$1,410 attributed revenue. That is below your blended 3.3x and below your break-even ROAS of 2.4x for the period. Meta and Google both returned more per dollar over the same seven days.
Example answer, shown to illustrate the shape and level of detail. Your figures come from your own connected account.
What TikTok Ads alone cannot tell you
Connecting an AI directly to TikTok Ads is genuinely useful, and for some questions it is all you need. It stops being enough the moment the question involves money you spent somewhere else.
- Cost of goods and fulfilment cost on the orders TikTok drove
- How TikTok compares with your other platforms on a common basis
- Revenue TikTok did not attribute to itself
- Refunds landing after the attribution window
What MerchantFlow adds
- Multiple TikTok advertiser accounts supported, each with its own connection and refresh cycle
- Campaign-level TikTok spend retained without inventing a country breakdown the platform does not provide
- Blended ROAS and MER that include TikTok rather than treating it separately
- Campaign-level spend, attributed revenue and ROAS beside your other platforms
- TikTok recognised as a paid source on order attribution, so TikTok-driven orders are counted as paid
- Every day re-anchored to your store's timezone, because TikTok reports in the ad account's
MerchantFlow reports spend, attributed revenue and ROAS at campaign level. Profit is blended across the business rather than attributed per campaign. TikTok does not currently supply a country breakdown, so TikTok spend is allocated proportionally in per-market views rather than reported per country.
How to connect it
- 01
Connect TikTok Ads to MerchantFlow
Authorise TikTok Ads from your MerchantFlow integrations page. We start pulling and normalising the data straight away.
- 02
Add MerchantFlow as a connector in Claude or ChatGPT
Approve read-only access from your AI client's connector settings. Nothing to install on your machine. Your dashboard shows the current steps for whichever client you use, because the clients move their menus often.
- 03
Ask in plain English
Your AI now reads the same figures as your dashboard, joined across every source you have connected.
Included on every paid plan, trials included. Starter reads 90 days of history, Pro reads 12 months, and Plus and Agency read your full history.
The tools your AI calls
These are the actual tools MerchantFlow exposes for TikTok Ads questions. Every claim on this page maps to one of them.
get_ad_performanceget_channel_roasCommon questions
Can it change anything in TikTok Ads?
No. The connection is read-only and no write access exists to grant. Your AI can read figures and reason about them; it cannot create, edit, pause or delete anything.
Will the numbers match my dashboard?
Yes. Your AI calls the same calculations the MerchantFlow dashboard uses, so the same question over the same period returns the same figure in both places.
