The ecommerce data layer for AI

Connect UpPromote to Claude and ChatGPT

UpPromote tracks what your affiliates earn, but that cost never reaches the store's own numbers until it is paid. MerchantFlow deducts it from every order UpPromote tags in Shopify, so your AI answers profit questions with affiliate commissions already counted.

Trusted by

Brands already running their numbers on MerchantFlow

The same data your AI will be reading.

607,479

orders analysed

A$90.6M

revenue tracked

Ozzi GearHorizumBrickWarNomaDeskSalt-Shark

What you can ask once it is connected

“What share of last month's revenue went to UpPromote affiliates, and how profitable were their orders?”

UpPromote commissions were 2,760 last month, 3.8% of net revenue, across 198 orders. After product cost, fees, ad spend and commission, those orders kept a contribution margin of 36%, two points below your store average.

Example answer, shown to illustrate the shape and level of detail. Your figures come from your own connected account.

What UpPromote alone cannot tell you

Connecting an AI directly to UpPromote is genuinely useful, and for some questions it is all you need. It stops being enough the moment the question involves money you spent somewhere else.

  • Shopify orders UpPromote tracks to your affiliates
  • Affiliate payouts made outside Shopify
  • Cost of goods on the products those orders shipped
  • Your ad spend and operating expenses

What MerchantFlow adds

  • Affiliate commission deducted from each tagged UpPromote order
  • A starts-with match that survives variables added to the tag
  • Per-program rules when programs pay different rates
  • Commissions reduced or removed on refunds and cancellations
  • A Commissions line in your P&L, beside payment fees and ad spend

MerchantFlow does not connect to UpPromote itself: it reads the order tag on your synced Shopify orders and applies the rate you set, so the figures follow your rule rather than UpPromote's commission records. UpPromote only tags orders once you turn the order tag on, and tags over 40 characters are not added.

What merchants say

Store owners who trust MerchantFlow with their numbers

Real reviews from merchants running their stores on MerchantFlow.

MerchantFlow has become one of the most valuable tools in my business. As a tradie building Mech Tools from the ground up, understanding true profitability is critical. MerchantFlow gives me clear, accurate data that helps me make better business decisions.

Mech Tools Pty LTD

Australia · 18 days using the app

Shopify App Store
I've tried quite a few of these profit tracker apps (even tried making one myself), but honestly, none of them offer what MerchantFlow does and the ones that come close cost 10x the monthly price. My favorite feature by far is the integration with my 3PL, so the data I'm seeing is the actual data not a guess.
Horizum

Netherlands · 21 days using the app

Shopify App Store
I've been using MerchantFlow for the last six months in order to better understand my brand's profitability. The tool has without a doubt been super insightful and allowed me to make changes within the business that have nearly doubled our brand's monthly profit. This is the best profit analysis and optimisation tool going around for any ecommerce brand owner right now.
Ozzi Gear

Australia · 6 months using the app

Shopify App Store
Its super important for me to know my numbers down the the exact percentage and I can trust Merchant Flow to get it right. I've used other softwares in the past but none of them have half of the features this does and always end up not being correct. Highly recommend using it if you're running an ecommerce store.
NomaDesk

Australia · 2 months using the app

Shopify App Store
Great app, and perfect for what i need to see all my numbers down to the cent across my 3 warehouses in USA, Australia and NZ. Nimesh is an absolute legend to work with. I highly recommend it! I even include this in my package of useful tools that I recommend to the entrepreneurs I mentor.
Salt Shark

New Zealand · About 2 months using the app

Shopify App Store

How to connect it

  1. 01

    Add an UpPromote commission rule

    Turn on the order tag in UpPromote under Settings > Integration > Order tag, then open Settings > Commissions in MerchantFlow and start from the UpPromote template. Tagged orders are priced automatically.

  2. 02

    Add MerchantFlow to ChatGPT or Claude

    In ChatGPT, open MerchantFlow from the plugin directory. In Claude, add it as a connector. Either way you approve read-only access and there is nothing to install. Your dashboard shows the current steps for each client, because the clients move their menus often. In Meta's Muse, ask it to create a custom connector with the MerchantFlow URL. In the Gemini app, add it as a custom app under Settings, Connected Apps.

  3. 03

    Ask in plain English

    Your AI now reads the same figures as your dashboard, joined across every source you have connected.

MerchantFlow is listed in ChatGPT's plugin directory

Open the listing in ChatGPT, sign in or start a trial, and approve read-only access. There is no server URL to copy.

Open in ChatGPT

Included on every paid plan, trials included. Starter reads 90 days of history, Pro reads 12 months, and Plus and Agency read your full history.

The tools your AI calls

These are the actual tools MerchantFlow exposes for UpPromote questions. Every claim on this page maps to one of them.

get_pnl_summaryget_expenses_breakdownsearch_orderslookup_order
About the UpPromote integration

Common questions

Does MerchantFlow need access to my UpPromote account?

No. UpPromote orders are recognised by the tag on your synced Shopify orders, so there is nothing to authorise in UpPromote and nothing MerchantFlow can change there. Your AI client gets read-only access to the resulting figures.

Will the numbers match my dashboard?

Yes. Your AI calls the same calculations the MerchantFlow dashboard uses, so the same question over the same period returns the same figure in both places.

Connect UpPromote and ask your first question

Start a free trial, connect your sources once, then ask Claude or ChatGPT what actually happened.

Start free trial